Not trying to say anything against Whiteflash, but purely out of curiosity, I've noticed that the faceup images can be dramatically different for ACAs.
For example,
Stone A: https://www.whiteflash.com/loose-diamonds/round-cut-loose-diamond-3823428.htm
Stone B: https://www.whiteflash.com/loose-diamonds/round-cut-loose-diamond-3964563.htm
Don't get me wrong, both look great! But you can clearly see that stone A just seems to look significantly whiter than B, despite being an I rather than an F. Since I can only assume Whiteflash uses a consistent lighting/camera exposure/white balance setup, it seems the difference must be due to cut, but the only significant variation is a 34.5 CA in stone A instead of 34.8 in stone B. Does this really contribute that much to the overall difference in appearance? Or is it just a matter of lighting?
For example,
Stone A: https://www.whiteflash.com/loose-diamonds/round-cut-loose-diamond-3823428.htm
Stone B: https://www.whiteflash.com/loose-diamonds/round-cut-loose-diamond-3964563.htm
Don't get me wrong, both look great! But you can clearly see that stone A just seems to look significantly whiter than B, despite being an I rather than an F. Since I can only assume Whiteflash uses a consistent lighting/camera exposure/white balance setup, it seems the difference must be due to cut, but the only significant variation is a 34.5 CA in stone A instead of 34.8 in stone B. Does this really contribute that much to the overall difference in appearance? Or is it just a matter of lighting?