Find your diamond
Find your jewelry
shape
carat
color
clarity

Tsk Tsk, Tiffany & Co.

:-o
 
Either I'm very tired which is a possibility as its 1am here, or I'm missing something. Can someone care to explain what Tiffany did? I Just see a plain old ad.
 
TheGarnetGirl said:
Either I'm very tired which is a possibility as its 1am here, or I'm missing something. Can someone care to explain what Tiffany did? I Just see a plain old ad.
Click to expand...
One of our premium vendors top of the line diamonds are called A Cut Above and it is trademarked
 
Wasn’t there a law suit between Tiffany and Costco because they were using the term Tiffany setting, rather than Tiffany style setting?
 
Oh my, I smell a cease and desist order or, are Tiffany and Whiteflash collaborating? Probably not.
 
ACA is well-established and not hard to find so this is surprising. If there's a silver lining it's a tip of the hat from T&Co marketing brains (hopefully unintentional) who chose the expression. But it's not theirs to use. I'm sure WF team are aware and will act appropriately.
 
We will be looking into it. Technically our trademark is A CUT ABOVE®

However, there is sufficient confusion created here, particularly because the pitch is focused on diamonds of elite cut quality, that it may be a legally enforceable infringement on our trademark.
 
Texas Leaguer said:
We will be looking into it. Technically our trademark is A CUT ABOVE®

However, there is sufficient confusion created here, particularly because the pitch is focused on diamonds of elite cut quality, that it may be a legally enforceable infringement on our trademark.
Click to expand...

I hope it is legally enforceable, because this is dumb on Tiffany's part.
 
A quick google search turned up one from March 5th.

milled.com

Tiffany: A Cut Above | Milled

Milled has emails from Tiffany, including new arrivals, sales, discounts, and coupon codes.
milled.com milled.com

F963C922-C2AA-42C7-AAAE-347AF9FE2EFB.jpeg7F36DF5F-BE42-463F-8EAB-E14F97DDCE7D.jpeg

I see my iPhone rotated the closeup.

“A Cut Above”
 
WOW. Tiffany must be hurting since consumers don't want to pay for their diamonds when they aren't cut as well as WF, CBI, and other super ideals. It PAINS me when I see people paying two times the cost to have a mediocre tiffany diamond.
 
BMI said:
I have no knowledge about trademarks, but I noticed that in the link you posted the words A CUT ABOVE were in all caps. Does that make a difference?
Click to expand...

no - open the link - its just text based, not image
 
The point about a trademark is the onus of legal liability falls on the user to prove their case. WF are in a very strong position.
The Costco Tiffany ring case was fa more complex - it is a bit like the old stoush when people used the term 'biro' asa generic term for ball point pen. The BIC biro was invented and protected by Count Biro.
 
Garry H (Cut Nut) said:
no - open the link - its just text based, not image
Click to expand...

Haha, the reason I asked if the all caps make a difference is because I did open it and read the following, but didn't understand what it meant.

Mark Literal Elements:
A CUT ABOVE
Standard Character Claim:
Yes. The mark consists of standard characters without claim to any particular font style, size, or color.
Mark Drawing Type:
4 - STANDARD CHARACTER MARK
 
Let’s not jump to conclusions here.
If this is a trademark infringement, I am sure Tiffany will cease using it.
 
You must log in or register to reply here.
GET 3 FREE HCA RESULTS JOIN THE FORUM. ASK FOR HELP
Jewelry Blog
PriceScope-Concierge-Ad
Find prime cuts.
Top