The Ultimate Guide to Men’s Wedding Bands: Metals, Fit & Finish
Picking out a men’s wedding band can feel like a big deal, right? There are so many choices out there, it’s easy to get a little lost. But don’t worry,…
PriceScope delivers monthly insights into the natural diamond market for consumers, traders, and industry professionals. This July report captures the latest shifts in pricing trends across premium, mid-range, and lower-grade natural diamonds, shaped by lab-grown competition, evolving shape preferences, and tightening global supply. It incorporates insights from respected sources such as Rapaport and IDEX, while highlighting trade impacts from tariff fluctuations and market sentiment at international events like JCK Las Vegas.
Where can I buy loose diamonds? Shop over 437,378 loose natural diamonds at PriceScope. Featuring premium natural diamonds from the likes of Whiteflash, James Allen, Blue Nile, Adiamor, B2C Jewels, and more.Â
The natural diamond market in July 2025 revealed renewed strength in premium-grade stones, continued volatility in mid-range offerings, and lingering pressure on lower-grade diamonds. As competition from lab-grown diamonds intensifies, July’s data underscores a market in transition. Value, rarity, and shifting consumer behavior continue to drive price movements across categories.
Premium Grades
Premium diamonds demonstrated stronger performance in July. D/FL prices increased modestly to $12,840 from $12,586, while D/IF held firm at $13,230, slightly above June’s figure of $13,224. E/FL and E/IF also posted marginal increases, suggesting steady demand for flawless and internally flawless stones. Notably, F/IF surged from $8,128 to $11,264, marking a significant jump that may reflect either reclassification or a rise in demand for very high-clarity diamonds.
These movements indicate a subtle resurgence in consumer and investor confidence at the upper end of the market. Despite ongoing pressures in other segments, buyers continue to favor premium quality. This reaffirms the enduring value proposition of natural diamonds at the highest clarity levels.
Mid-Range Grades
Mid-range clarity and color combinations presented mixed results in July. F/VVS2 increased sharply to $8,450 from $7,560, reflecting a stronger interest in diamonds that offer a balance of high clarity and accessible pricing. In contrast, H/VS1 softened slightly to $4,712 from $4,759, while E/VVS2 dipped to $7,960 from $8,053. G/VS1 and G/VS2 also experienced marginal adjustments, indicating fluctuating demand.
Overall, the mid-range segment continues to attract steady interest. Buyers appear more discerning, seeking optimal value within this quality tier. These shifts reflect heightened price sensitivity and greater comparisons to lab-grown alternatives that provide similar visual appeal at lower costs.
Lower Grades
Lower-grade diamonds remained under pressure in July, although a few segments showed tentative signs of stabilization. I/SI1 slipped to $3,221 from $3,349, and J/SI1 edged down slightly to $2,537 from $2,550. However, K/SI2 recorded a modest increase, climbing from $1,834 to $1,849, suggesting early signs of resilience at the entry-level.
Despite these slight movements, the broader trend in lower-grade stones continues to point toward cautious consumer spending. Price-conscious shoppers increasingly favour lab-grown options that offer more carat weight for less investment.
Market Implications
The July trends reflect a market divided by clarity and price tier. Premium stones are regaining traction, supported by niche demand and the lasting prestige of high-quality natural diamonds. Mid-range diamonds are undergoing subtle realignment as consumers evaluate value more closely. Lower-grade diamonds remain challenged, although some categories hint at recovery.
Popular Diamond Shapes
In July 2025, the natural diamond market continued to showcase shifting consumer tastes across the Top 5 Popular Natural Diamond Shapes. While traditional preferences held strong, subtle changes within the top-ranking cuts reveal evolving interest in certain alternative styles.
Round diamonds remain the most popular diamond shape on the market, climbing from 67.87% in June to 69.42% in July (+1.55%).Â
Oval diamonds continued their downward trajectory, slipping from 8.88% to 7.86% (–1.02%). Though still a popular modern shape, demand appears to be easing as buyers gravitate back toward more classic fancy cuts.
Cushion diamonds saw a notable increase in popularity, rising from 5.87% to 6.80% (+0.93%). Their soft edges and vintage appeal may be resonating more with consumers seeking a balance between classic and distinctive.
Emerald diamonds, known for their clean, linear facets, declined from 6.79% to 6.01% (–0.78%). The dip suggests a cooling in demand for step cuts, possibly due to their more understated brilliance compared to brilliant-cut alternatives.
Pear-shaped diamonds edged up slightly from 3.14% to 3.24% (+0.10%), indicating a minor resurgence of interest in this distinctive teardrop silhouette, though it remains the least dominant shape in the Top 5.
