holeydonut
Shiny_Rock
- Joined
- Aug 20, 2018
- Messages
- 263
I learned something interesting today around the ring packaging if you order a diamond/setting from Brian Gavin Diamonds, and the diamond is from his "pinnacle" Black by Brian Gavin line.
While I understand Brian Gavin Diamonds is not a Cartier, Harry Winston, Tiffany premium/luxury dealer, I found his default ring box to be interesting looking, but of a very low-end build quality.
Basically, the box is waxed card-stock with a spongy/mount that holds the ring. Here's an snippet of my unboxing a 1.8 carat Black by Brian Gavin mounted in his signature 810 collection. I do not have the ring and box in my possession right now since I had to send the ring back to Brian Gavin diamonds for repair.
The box has a very novel/interesting physical layout, and at first blush looks classy. It's the construction materials and build quality that are suspicious... because holding it in your hands feels like holding the cardboard that one might see with cosmetic jewelry ordered from QVC. If this box were made out of aluminum/steel I could almost see it as an interesting alternative to a ring box.
And here are some up-close pictures provided by another Black by Brian Gavin customer:
http://www.myengagementringexperience.com/2017/11/free-international-shipping-from-brian.html
I spoke with Brian Gavin today about obtaining a higher quality box from his company for my proposal. He explained that he feels a ring box made out of wood doesn't represent what he wanted in his Black by Brian Gavin line. He said that luxury wooden boxes require trees, and the box then sits the rest of its life in a closet or drawer.
He added that the embodiment of his Black by Brian Gavin line is one with focus on nature and on the diamond. So he opted for a very minimalist box made out of recycled paper-card-stock and recycled plastic materials. This ideology also contributed to him stopping the oval finished wooden boxes he used to provide to customers.
He understands I may not appreciate this aspect of his vision for Black by Brian Gavin, so he's providing me with a Signature Box (which I think is recycled wood as well) as a courtesy. But he added that his typical Black by Brian Gavin buyers all respect the importance of recyclable materials, and this is the first time he's ever had to do this.
I didn't think I was a big snob on this, but I'm really surprised at his approach... especially since nothing in the packaging describes this concept as part of the purchase or marketing of his Black by Brian Gavin Brand. I wasn't expecting a bone-china box or an alligator skin wrapped over carved unicorn horn. But I thought a nice wooden box like what Whiteflash provides seems to make more sense?
I just feel like this is a weird way to punctuate what is described as the "pinnacle" of Brian Gavin's career and the representation of his pursuit of perfection in terms of diamond cut and jewelry design. I feel like it's be the same as buying a brand new BMW but having hand-crank-windows.
Here's a Whiteflash box.
Here is Brian Gavin's older wooden box (now discontinued and not available).
Here's Brian Gavin's "Signature" box.
Edits: Added some more pictures.
While I understand Brian Gavin Diamonds is not a Cartier, Harry Winston, Tiffany premium/luxury dealer, I found his default ring box to be interesting looking, but of a very low-end build quality.
Basically, the box is waxed card-stock with a spongy/mount that holds the ring. Here's an snippet of my unboxing a 1.8 carat Black by Brian Gavin mounted in his signature 810 collection. I do not have the ring and box in my possession right now since I had to send the ring back to Brian Gavin diamonds for repair.
The box has a very novel/interesting physical layout, and at first blush looks classy. It's the construction materials and build quality that are suspicious... because holding it in your hands feels like holding the cardboard that one might see with cosmetic jewelry ordered from QVC. If this box were made out of aluminum/steel I could almost see it as an interesting alternative to a ring box.
And here are some up-close pictures provided by another Black by Brian Gavin customer:
http://www.myengagementringexperience.com/2017/11/free-international-shipping-from-brian.html
I spoke with Brian Gavin today about obtaining a higher quality box from his company for my proposal. He explained that he feels a ring box made out of wood doesn't represent what he wanted in his Black by Brian Gavin line. He said that luxury wooden boxes require trees, and the box then sits the rest of its life in a closet or drawer.
He added that the embodiment of his Black by Brian Gavin line is one with focus on nature and on the diamond. So he opted for a very minimalist box made out of recycled paper-card-stock and recycled plastic materials. This ideology also contributed to him stopping the oval finished wooden boxes he used to provide to customers.
He understands I may not appreciate this aspect of his vision for Black by Brian Gavin, so he's providing me with a Signature Box (which I think is recycled wood as well) as a courtesy. But he added that his typical Black by Brian Gavin buyers all respect the importance of recyclable materials, and this is the first time he's ever had to do this.
I didn't think I was a big snob on this, but I'm really surprised at his approach... especially since nothing in the packaging describes this concept as part of the purchase or marketing of his Black by Brian Gavin Brand. I wasn't expecting a bone-china box or an alligator skin wrapped over carved unicorn horn. But I thought a nice wooden box like what Whiteflash provides seems to make more sense?
I just feel like this is a weird way to punctuate what is described as the "pinnacle" of Brian Gavin's career and the representation of his pursuit of perfection in terms of diamond cut and jewelry design. I feel like it's be the same as buying a brand new BMW but having hand-crank-windows.
Here's a Whiteflash box.
Here is Brian Gavin's older wooden box (now discontinued and not available).
Here's Brian Gavin's "Signature" box.
Edits: Added some more pictures.
Last edited: