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- May 1, 2008
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You say marketing. I say consumer protection. That''s worth more to me.Date: 8/18/2008 7:37:20 PM
Author: strmrdr
*Grin* this is an endless debate.Date: 8/18/2008 7:19:27 PM
Author: John Pollard
I agree that Wink should know that.Date: 8/18/2008 7:11:15 PM
Author: strmrdr
Wink, you know very well I wasn''t talking about in your store but the overall concept of the ideal cut.
Can you deny that the concept of the ideal cut is first based on marketing?
Re; marketing. I disagree. The AGS was established by Shipley as a consumer protection organization in 1934. AGS laboratories have always maintained adherence to the AGS standards and ethics. If it was about marketing I think they would have done a better job of capitalizing on ''ideal'' as ''their'' term - and would certainly have more market-share than 2%.
ETA: Also, if it was about marketing, they would not be so hard on finish. They would also have widened the range for 0 rather than narrowed it in 2005. The most profitable marketing is appeasing manufacturers so that they want to send you stones, so that your business grows at the source.
Why would a seller pick AGS over GIA to send the exact same diamond to?
Main reason is to possibly make a little extra money.
Its the same stone why is it worth more?
Because through marketing some people are convinced that AGS0 is the best.
If they aren''t all ready then that seller can expose them to the marketing to make the sale.
All those goodies Wink mentioned he offers are marketing tools that diamond is the same diamond without them.
To me something that doesn''t change the actual product is marketing.
Be it a report a blue box or......
The stricter standards of AGS (finish, strictness, the light performance grade, whatever) are what earned the reputation. That degree of scrutiny and extra evaluation have proven to be worth something.
If you''re saying the little extra $ is because they''re marketing their consumer protection I''ll agree. No different than a PS vendor charging a little more for the diamond because they run extra tests, take extra photos, etc.
*Grin* this is an endless debate. No argument there.