- Joined
- Sep 3, 2000
- Messages
- 6,694
We've been delivering these tools for all USA orders for a long number of years. Every year more people buy these, but it is still a relatively small number of people opting to make their choice with the assistance of such tools. Retailers could offer use of these tools in their stores, but few B&M stores understand how these work or even what they are supposed to do. It is pretty amazing how resistant to change many sellers are. Even as Internet vendors become more aware of these tools, B&M sellers tend to keep on their blinders. Some few have adopted the tools and knowledge, but it is not a large number.
Prosumers on Pricescope tend to stress buying really finely cut triple EX ideal and the limited super ideal cuts, but the vast majority of diamond sales to the general public are made with borderline triple Ex cuts and many more of far lower cut quality. Sometimes the price reflects the lesser cut, but not always. Consumers can shop smarter for medium to better cut quality with ASET and I-S when they wish to save money and while trying to purchase a somewhat larger diamond of compromised cut. I think most buyers of these tools believe they are only of benefit while shopping for top cut stones, but that isn't necessarily true.
Even for average consumers there is value in the knowledge and the understanding found with these little tools. There is a far larger group of average consumers who just don't know that ASET and I-S can help them make their best choices even when they have a mixed desire for a moderately well cut stone, spending less and getting a higher weight diamond. While we can encourage buying the best cut for good reasons, those who need to make compromises deserve support, knowledge and encouragement. Their purchases are very important to them and they can really use our help and expertise.
Do any of you know anyone who has used the I-S or ASET as a way to get a good looking but not super fine cut stone? What's your opinion of using these tools on a broader spectrum of diamond cut quality? I personally have never seen anyone mislead by the results of these tools. Anyone have any suggestions to make these Scopes more understood and more widely used?
Prosumers on Pricescope tend to stress buying really finely cut triple EX ideal and the limited super ideal cuts, but the vast majority of diamond sales to the general public are made with borderline triple Ex cuts and many more of far lower cut quality. Sometimes the price reflects the lesser cut, but not always. Consumers can shop smarter for medium to better cut quality with ASET and I-S when they wish to save money and while trying to purchase a somewhat larger diamond of compromised cut. I think most buyers of these tools believe they are only of benefit while shopping for top cut stones, but that isn't necessarily true.
Even for average consumers there is value in the knowledge and the understanding found with these little tools. There is a far larger group of average consumers who just don't know that ASET and I-S can help them make their best choices even when they have a mixed desire for a moderately well cut stone, spending less and getting a higher weight diamond. While we can encourage buying the best cut for good reasons, those who need to make compromises deserve support, knowledge and encouragement. Their purchases are very important to them and they can really use our help and expertise.
Do any of you know anyone who has used the I-S or ASET as a way to get a good looking but not super fine cut stone? What's your opinion of using these tools on a broader spectrum of diamond cut quality? I personally have never seen anyone mislead by the results of these tools. Anyone have any suggestions to make these Scopes more understood and more widely used?