By Erika W.
Diamond jewelry and gold prices are on the rise, and so is Pinterest. A largely female user group is pinning images of fashion, recipes, homes, art, and jewelry to an infinite number of virtual pinboards. The exponential growth is not only attracting consumers, but jewelers are using the tool to market their wares in viral fashion. The hook is the site’s addictive quality. Once you’ve fallen down Pinterest’s rabbit hole, it’s hard to come back up for air. But for folks already used to spending hours on Facebook, Pinterest is a natural choice. Plus, the jewelry is just too good.
Look out Facebook. A picture is worth a thousand words especially if you are looking to speak to female consumers.
Screen Shot from the Pinboard:
Pricescope Jewel of the Week
Some of the latest stories in diamond and jewelry news…
The price of gold is likely to surge beyond $2,000 this year, according to the latest report released by Thomas Reuters GFMS, a leading consultancy in precious metals.
The $60 billion diamond jewelry market may face structural shortages and price increases, particularly for large stones, as demand doubles by 2020, led by growth in China and India, according to consultant Bain & Co.
Canadian diamond company Harry Winston has openly stated that it is interested in purchasing diamond mining operations that other corporations are looking to part with…
The diamond industry ended the first quarter of 2012 with a sense of relief. Trading has been steady but cautious and prices in March were relatively firm.
I’ve been in the diamond business for 18 years, and with Eurostar for the last 11. The days are long gone when I traveled with diamonds.
The report covers a wide range of issues concerning gemstone, including the topics slated for discussion at the upcoming CIBJO Congress.
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