By Erika W.
The Atlantic‘s Matthew O’Brien discusses the economics of engagement rings in a new article:
Why do men buy diamond rings for our fiancées? There’s the emotional story. We enjoy making grand gestures of commitment to the people we love. Behind that, there’s the marketing story. DeBeers’ historic ad campaign, crafted by the real-life mad men at N.W. Ayers, convinced generations of lovers that diamond bands were synonymous with eternal devotion. But behind that, there is economic story that is just as important and fascinating.
Read the full story at the The Atlantic.
Diamond engagement ring by Royal Asscher
Discuss O’Brien’s article on the The Forum