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Fri, 06 Apr 2012

The Atlantic: The Strange (and Formerly Sexist) Economics of Engagement Rings

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The Atlantic: The Strange (and Formerly Sexist) Economics of Engagement Rings
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Diamond and Jewelry News

By Erika W.

The Atlantic's Matthew O'Brien discusses the economics of engagement rings in a new article:

The Strange (and Formerly Sexist) Economics of Engagement Rings

Why do men buy diamond rings for our fiancées? There's the emotional story. We enjoy making grand gestures of commitment to the people we love. Behind that, there's the marketing story. DeBeers' historic ad campaign, crafted by the real-life mad men at N.W. Ayers, convinced generations of lovers that diamond bands were synonymous with eternal devotion. But behind that, there is economic story that is just as important and fascinating.

Read the full story at the The Atlantic.



5.03 carat Royal Asscher cut diamond F VVS2
Diamond engagement ring by Royal Asscher



Discuss O'Brien's article on the The Forum



Сategory:  Diamond and Jewelry News