"We'll never do that." DeBeers

[oncrutchesrightnow]

Speaking only for myself: I disagree.


I was looking at diamonds at the site of one of my competitors last evening. They had precision cut diamonds at prices I thought were very reasonable. They also had run of the mill cut diamonds at prices far below the precision cut diamonds. It makes me sad to know they will probably sell more of those than the precision cuts, simply because so many of their clients will be buying only on price, not knowing the price they will be actually paying is too high for something with no beauty.

Value your perspective… OTOH it is nice to have a choice, especially since tastes vary. But regardless hopefully people will make educated choices.