We will be looking into it. Technically our trademark is A CUT ABOVE®
However, there is sufficient confusion created here, particularly because the pitch is focused on diamonds of elite cut quality, that it may be a legally enforceable infringement on our trademark.
WOW. Tiffany must be hurting since consumers don't want to pay for their diamonds when they aren't cut as well as WF, CBI, and other super ideals. It PAINS me when I see people paying two times the cost to have a mediocre tiffany diamond.
But many care more about brand prestige than the light performance (quality).
Image over substance.
Honestly, I'm astonished Tiff doesn't jump onto the light performance bandwagon ... oh ... and use an independent gem lab like GIA or AGS.
I think if they did use GIA or AGS they’d lose customers who would realize that they could get the same stats for much less. There are still so many people who believe that a Tiffany graded diamond > any other lab.
I think if they did use GIA or AGS they’d lose customers who would realize that they could get the same stats for much less. There are still so many people who believe that a Tiffany graded diamond > any other lab.
I am not sure that this is true. Are you sure?
Possibly, the customers would find out that Tiffany's has a brand name to uphold and they are keeping their scoring on par with GIA or AGS. I do not see anything to disprove it except unvalidated statements of online diamond sellers and customers (which might or might not be true). Why would an online diamond vendor have a better motivation than "analog-store-front " Tiffany's? They are both a business.
I think if they did use GIA or AGS they’d lose customers who would realize that they could get the same stats for much less. There are still so many people who believe that a Tiffany graded diamond > any other lab.
I think if they did use GIA or AGS they’d lose customers who would realize that they could get the same stats for much less. There are still so many people who believe that a Tiffany graded diamond > any other lab.
This. They are counting on people believing their diamonds are somehow better than others even though they arent. They are no better than GIA XXX, and are almost certainly not AGS000. So having the cert likely would lose them business
But how do we know for sure? Perhaps we should all buy a bunch of Tiffany's diamonds and have them evaluated (GiA and AGS) to know once and for all.
Why do we assume that the negative thesis (for Tiffany's) is the truth? How about the thesis that if Tiffany's accepted GIA XXX and AGS000, we would find out, that the Tiffany's grading is consistently superior to both and it would hurt both GIA and AGS.
As it is, we simply do not know what the truth is. It would have to be tested and proven. Claims without proof are just rumours. I would love to find out the facts.
To quote the late (and fabulous) Joan Rivers: do not ever economise on luxury!
This would be very interesting! Send yours in to AGS and let’s see!
Right, no need to incur the cost just to prove a point that Tiffany doesn't want to hear.Compare the certs and you have your answer. Depth, table , etc...
IIRC Tiff's stones were graded by GIA in the past??.Why do we assume that the negative thesis (for Tiffany's) is the truth? How about the thesis that if Tiffany's accepted GIA XXX and AGS000, we would find out, that the Tiffany's grading is consistently superior to both and it would hurt both GIA and AGS.
Don't do it!, b/c you would need to remove the stone from its setting before you can send it to GIA or AGS for grading.But then I’d have to part with it How long would it take? From Europe? So maybe next year once I get bored of the sparkle
But how do we know for sure? Perhaps we should all buy a bunch of Tiffany's diamonds and have them evaluated (GiA and AGS) to know once and for all.
Why do we assume that the negative thesis (for Tiffany's) is the truth? How about the thesis that if Tiffany's accepted GIA XXX and AGS000, we would find out, that the Tiffany's grading is consistently superior to both and it would hurt both GIA and AGS.
As it is, we simply do not know what the truth is. It would have to be tested and proven. Claims without proof are just rumours. I would love to find out the facts.
To quote the late (and fabulous) Joan Rivers: do not ever economise on luxury!
But how do we know for sure? Perhaps we should all buy a bunch of Tiffany's diamonds and have them evaluated (GiA and AGS) to know once and for all.
Why do we assume that the negative thesis (for Tiffany's) is the truth? How about the thesis that if Tiffany's accepted GIA XXX and AGS000, we would find out, that the Tiffany's grading is consistently superior to both and it would hurt both GIA and AGS.
As it is, we simply do not know what the truth is. It would have to be tested and proven. Claims without proof are just rumours. I would love to find out the facts.
To quote the late (and fabulous) Joan Rivers: do not ever economise on luxury!
Correct DF. I think it was not a coincidence that Tiffany stopped using GIA about the same time as Certifigate.IIRC Tiff's stones were graded by GIA in the past??. Had you bought a Tiff ring say 15 yrs ago?? the ring came with both GIA report & a Tiff & Co. certificate...IIRC.
I don't think Tiff overgrade their stones but their prices are too rich for my blood,but if you must have a Tiff & Co. ring & the blue box then you must buy from Tiff.
Which watch forums would you recommend? Definitely interested in the for sale sections!Tiffany’s has fantastic marketing. People believe due to their advertising that their diamonds are the best and if you buy it, you can give that special woman in your life the baby blue outer box. And it works. The enthusiasts who buy on this forum probably make up 1-2% of all diamond buyers. The masses of people never heard of PS. I am a watch enthusiast, and when I go into a Rolex boutique I often strike up a conversation with a person looking to buy. They have never heard of the the watch forums, and how much you can learn and the for sale section.
Correct DF. I think it was not a coincidence that Tiffany stopped using GIA about the same time as Certifigate.
A dealer was regulary having lunch at the same cafe as a senior GIA grader who was given nice vacations by the dealer.
The dealer would mention that there may be a 70ct D Flawless coming in today. Happened at least twice.
Later a salesrep in Saudi Arabia nearly had his right hand chopped off for offering large E VVS diamonds to the Royal Family as D IF's.
The sad part was Bill Boyajian, the President of GIA, resigned and replacement Lawyer who did the GG course for fun changed the culture. That included stomping over my HCA patent using DLA Piper top lawyers out $gunning$ me.
End or rant
GIA Answers on “Certifigate”
<p>The following is the text of a letter Gemological Institute of America chairman Ralph Destino sent to GIA lab clients about some of the recent press and commentary on the now two-year-old grading scandal. (It was not provided by GIA.) I have edited it for length (it’s really long.) …...www.jckonline.com
Of course I’m not sure at all. This guess is just based on my experience with psychology and marketing in my career.
And don’t get me wrong— I love and have a good handful Tiffany pieces. Most are more intricate or very Tiffany specific. My thoughts with the engagement ring were that mostly what you are paying for is the stone (even though I adore the 6 prong classic setting) and to sell the idea that a particular Tiffany diamond is worth twice as much as a non Tiffany with the same stats— they have to do something different— therefore different grading lab. If you can buy a Mercedes at one dealership or go to another dealership and buy the same one with the exact same upgrades for half the cost, maybe people would do that— so Tiffany’s needs to find a way to say— this is how we are different. Perhaps it’s just the customer service or the idea of one stop shop as I’ve never seen a bad Tiffany’s diamond but I think doing their own grading is just one more way to say that their stones are different. And many people are more familiar with Tiffany vs. GIA or AGS and they will believe a Tiffany grading report is superior, even if it’s the same.
I hope that makes sense. I’m definitely not trying to knock your stunning ring. It’s amazing!
I am going to sue you for calling HCA ACA hahahahahaImagine my surprise a fat envelope from the seller with ALL the paperwork including the original Tiffany certs. Btw, the diamonds are pretty terrible, and one scores in the 3s and the other in the 4s on the ACA. But i love them anyway!!