iLander
Ideal_Rock
- Joined
- May 23, 2010
- Messages
- 6,731
ABSolute (then gym small underneath) - If you want to serve a general public audience. With the right logo design it could be cool. Abs are big "sellers" in fitness, with ab machines making billions for years. Even the yoga people want flat tummies/abs. It's a thought.
When coming up with a name, try to keep the benefit in mind, or go for something purely memorable. And try to picture your market, who do you want to come in? Don't say "everybody" because that's a market that is saturated by other gyms and workout places. A niche market may start out smaller, but you are less likely to go out of business when a competitor comes to town. One Direction: The guy has been in business all these years because he serves a no-nonsense, grunter/lifter guy (fill me in if I'm wrong). Will the yoga ladies go for that? Are there really that many seniors interested in the gym? Maybe sell "muscle milk" and all those protein things into the lobby. Sponsor contests, do press releases when someone wins, donate machine time to the high school football team, chances are some players will come back. Do a press release on that. Advertise in the high school newspapers at the football games, it's so cheap! Build a website (keep it updated, or it's useless!!!!) with gym events, do a facebook page for the gym, and sell or give away as many T-shirts with your logo as possible. You want them all over town. Ladies fitness boxing will fill the place up with gawkers, and is so trendy. What about free trainers/sessions/classes? Sample classes, with a coupon, then they'll sign up for paying classes.
Well, you get the idea.
Narrow your focus, don't try to be all things to all people. Picture the person you want, and put yourself in their shoes. What do they want? What interests them? That's why Curves is so successful; they targeted their market.
Analyze what you bought; strengths and weaknesses, what did you buy, if not the name?
Analyze the competition
Decide who your market is
Decide your market's wants and needs, ask questions of them specifically. At least 10 people.
Meet those needs, brainstorm ideas
Then come up with a name that speaks to that market, IF you want to change it.
Publicize and promote- at least one event per month
When coming up with a name, try to keep the benefit in mind, or go for something purely memorable. And try to picture your market, who do you want to come in? Don't say "everybody" because that's a market that is saturated by other gyms and workout places. A niche market may start out smaller, but you are less likely to go out of business when a competitor comes to town. One Direction: The guy has been in business all these years because he serves a no-nonsense, grunter/lifter guy (fill me in if I'm wrong). Will the yoga ladies go for that? Are there really that many seniors interested in the gym? Maybe sell "muscle milk" and all those protein things into the lobby. Sponsor contests, do press releases when someone wins, donate machine time to the high school football team, chances are some players will come back. Do a press release on that. Advertise in the high school newspapers at the football games, it's so cheap! Build a website (keep it updated, or it's useless!!!!) with gym events, do a facebook page for the gym, and sell or give away as many T-shirts with your logo as possible. You want them all over town. Ladies fitness boxing will fill the place up with gawkers, and is so trendy. What about free trainers/sessions/classes? Sample classes, with a coupon, then they'll sign up for paying classes.
Well, you get the idea.
Narrow your focus, don't try to be all things to all people. Picture the person you want, and put yourself in their shoes. What do they want? What interests them? That's why Curves is so successful; they targeted their market.
Analyze what you bought; strengths and weaknesses, what did you buy, if not the name?
Analyze the competition
Decide who your market is
Decide your market's wants and needs, ask questions of them specifically. At least 10 people.
Meet those needs, brainstorm ideas
Then come up with a name that speaks to that market, IF you want to change it.
Publicize and promote- at least one event per month