- Joined
- Oct 23, 2011
- Messages
- 7,414
How often have you heard men say this when shopping for an engagement ring? I have to wonder if it’s true. Are these men just clueless or has PS made me a cynic when it comes to diamonds? Do you know any couples for which this was the case? Thoughts?
People say that about gems???
I hear people say that about their dogs (No need to feed them gourmet food they'll be happy with anything) and it really annoys me let alone talking about engagement rings.
Yeah those people probably don't deserve having furry babies in their family. Who says something like this? That would annoy and upset me too. Poor dogs.![]()
Part of the problem is that it is currently such a high stakes game. If the giver doesn’t get it right, it’s a big fail. But what if it wasn’t expected to be THE RING, but just the first ring.
Let’s start a trend that actually makes a difference.
What if we collectively created a new cultural landscape, a new standard of giving, to take pressure off the clueless but earnest proposer, and the stressed and disappointed recipient, by collectively deciding that the first ring is precious and sentimental but not the only one ever.
Some of us think this way already but the cultural landscape doesn’t support us.
We should start the trend of FirstRing. All the fun of proposals, but the ring is expected to have a shelf life on the finger, maybe a year, maybe a month. The huge decision of what to buy for the intended fiancée is less catastrophic when it fails to please because it’s only the first ring. The giver knows it’s a FirstRing so he can relax about it, and the receiver knows it’s a FirstRing so she can find it funny, or sweet, or annoying, for a while and then choose her own.
Historically, the industry has made sweeping changes to buying trends through marketing ideas like “three months salary” and other cultural messages. Why not change the whole engagement ring zeitgeist? It’s not like we can’t; we already have. “A diamond is forever” worked. A lot of rings sold and continue to do so. What if the industry could sell 30-40% more rings by changing the narrative around the experience?
We as freshly-affianced get a FirstRing for the proposal, with the second ring to come, more expensive perhaps, more custom, more carefully considered, but of our choosing.
As with all large cultural swings, it won’t turn on a dime. It takes time and lots of marketing. But it opens the door to a lot of things that are already happening: lab stones are suddenly finding their calling as the stone of choice for FirstRings, including lab CS and moissanite. Small-stone vintage and antique rings suddenly enjoy more attention, and the term “sweet” is no longer an epithet. Maul stores become less predatory because the stone details don’t need to be ‘massaged’ with comedic certificates anymore. Clueless hopefuls who come to PS for advice on choosing a ring would be relieved to find that the FirstRing trend suits them, and those with firmer opinions about stones wouldn’t be affected. Think of the millions of people who would have happier proposals. The sense of fun could return to the whole market by taking the pressure off.
When was the last time a ring made you giggle?
Exactly.
Now, I can just imagine dozens of pairs of eyeballs rolling. I know, I know. PS is not the intended market for this though! The FirstRing trend would be of real benefit to the masses. Of course, jewellers will always continue to serve enthusiasts and collectors and this would not affect people who want a specific cut or style. This trend merely removes the speedbumps from the engagement ring shopping experience. We could help millions!
Anyone want to start a thread of FirstRings?
How often have you heard men say this when shopping for an engagement ring? I have to wonder if it’s true. Are these men just clueless or has PS made me a cynic when it comes to diamonds? Do you know any couples for which this was the case? Thoughts?
Part of the problem is that it is currently such a high stakes game. If the giver doesn’t get it right, it’s a big fail. But what if it wasn’t expected to be THE RING, but just the first ring.
Let’s start a trend that actually makes a difference.
What if we collectively created a new cultural landscape, a new standard of giving, to take pressure off the clueless but earnest proposer, and the stressed and disappointed recipient, by collectively deciding that the first ring is precious and sentimental but not the only one ever.
Some of us think this way already but the cultural landscape doesn’t support us.
We should start the trend of FirstRing. All the fun of proposals, but the ring is expected to have a shelf life on the finger, maybe a year, maybe a month. The huge decision of what to buy for the intended fiancée is less catastrophic when it fails to please because it’s only the first ring. The giver knows it’s a FirstRing so he can relax about it, and the receiver knows it’s a FirstRing so she can find it funny, or sweet, or annoying, for a while and then choose her own.
Historically, the industry has made sweeping changes to buying trends through marketing ideas like “three months salary” and other cultural messages. Why not change the whole engagement ring zeitgeist? It’s not like we can’t; we already have. “A diamond is forever” worked. A lot of rings sold and continue to do so. What if the industry could sell 30-40% more rings by changing the narrative around the experience?
We as freshly-affianced get a FirstRing for the proposal, with the second ring to come, more expensive perhaps, more custom, more carefully considered, but of our choosing.
As with all large cultural swings, it won’t turn on a dime. It takes time and lots of marketing. But it opens the door to a lot of things that are already happening: lab stones are suddenly finding their calling as the stone of choice for FirstRings, including lab CS and moissanite. Small-stone vintage and antique rings suddenly enjoy more attention, and the term “sweet” is no longer an epithet. Maul stores become less predatory because the stone details don’t need to be ‘massaged’ with comedic certificates anymore. Clueless hopefuls who come to PS for advice on choosing a ring would be relieved to find that the FirstRing trend suits them, and those with firmer opinions about stones wouldn’t be affected. Think of the millions of people who would have happier proposals. The sense of fun could return to the whole market by taking the pressure off.
When was the last time a ring made you giggle?
Exactly.
Now, I can just imagine dozens of pairs of eyeballs rolling. I know, I know. PS is not the intended market for this though! The FirstRing trend would be of real benefit to the masses. Of course, jewellers will always continue to serve enthusiasts and collectors and this would not affect people who want a specific cut or style. This trend merely removes the speedbumps from the engagement ring shopping experience. We could help millions!
Anyone want to start a thread of FirstRings?
Yep, men vary, as do women.
Some women will be happy with anything her man picks.
Some men will be happy with anything his woman picks.
Some women will be happy with anything her woman picks.
Some men will be happy with anything his man picks.
Have I covered all the possibilities?
There is no single right way that all others should be when it comes to things like this.
That's why we all should keep shopping till we find a partner who is a good match for us.
Calling others clueless because they aren't how you (or even the majority) prefer is messed up.
Finding a good match is much better than thinking we can change him/her after accepting him/her as a partner.
IMO it's best to just let others be different from us when it comes to things like this.
Those are my thoughts.