Natural Diamonds - New Campaign - Good timing or too little too late?

[Sunrises Sunsets]

I have a hunch colorless Blue Whites might gain (regain) popularity too.... Anything to differentiate from Labs...

Yeah, if only they could grow ears on earth diamonds that would help differntiate them from labs also. But they can't so they are both diamonds in the end.

 

[freddyboston]

Can someone explain the history of these “blue white” diamonds? The first time I heard this term was from my grandma. We have a family ring that she talked about being a perfect blue white. It’s an OEC D/IF and I think is over 100 years old at this point. I gathered it was popular from what she said but I wish I knew more.

A Blue Jager OEC !!!

Once upon a time before the diamond industry standardized to GIA color grading terminology the term Blue White (Blauweiss) was used to describe the finest color white diamonds. The original Blue White diamonds came from South Africa’s Jagerfontein mine. The best Jager stones were highly transparent (clear and colorless) with a bluish tint due to fluorescence.

Ironically, during the early part of the 20th century fluorescence was seen as something that had a very positive impact on top colors. The extra sparkle fluorescence provided when the diamond was seen face up in sunlight was accepted as verification of the diamonds high color. Blue White diamonds were avidly sought out by the trade and consumers who paid higher prices for diamonds with fluorescence.

The Hidden Market Power of Fluorescent Diamonds

Rapaport | The Hidden Market Power of Fluorescent Diamonds - From the archives of Rapaport Magazine.

rapaport.com

 

[Texas Leaguer]

Can someone explain the history of these “blue white” diamonds? The first time I heard this term was from my grandma. We have a family ring that she talked about being a perfect blue white. It’s an OEC D/IF and I think is over 100 years old at this point. I gathered it was popular from what she said but I wish I knew more.

Once upon a time there was a belief by diamontaires that certain colorless diamonds from a certain mine in South Africa that exhibited strong blue fluorescence were exceptionally white and bright. These rare stones were referred to as "Blue White". (At the time there was also a term for blue fluorescent diamonds that were milky - "overblues".)
Later, diamond dealers and jewelers started selling any blue fluorescent diamond as "blue white" and the term lost its once exclusive meaning. In fact, the Federal Trade Commission eventually had to restrict use of the term, requiring any stone labeled as "blue" to have actual blue body color.