This is one aspect I've always loved about Fancy Colored Diamonds.....if we compare two GIA graded Fancy Intense Yellow stones.
Assume they are similar size and cut.
One is a VVS1 with a pretty weak color- borderline Fancy Yellow.
The other is a VS2 with strong color- near vivid....
The second stone will generally be priced higher than the first, in spite of the clarity advantage of the lighter stone.