Dreamer_D
Super_Ideal_Rock
- Joined
- Dec 16, 2007
- Messages
- 28,988
What a wonderful expose or point of view Dreamer.
There are two distinctly different issues when comparing synthetic diamonds to natural diamonds.
Firstly: they are both actually diamonds. Consider that in may respects Moissanite is superior to diamond but went nowhere.
Secondly: lab marketing has cut through that they are more eco friendly than natural diamond. If that's all true is of course debatable, but is a fact in many younger buyers minds.
Since the environmental benefit is largely a marketing fantasy being pushed, I’d wager, by bots on Reddit in part, I’m not sure it will hold up. People are becoming more aware of the environmental impact of various types of tech “farms”. If on the one hand you have a marketing ploy and on the other you have the reality of wearing a synthetic diamond that mimics a status symbol, I think it will create a form of dissonance that people won’t like. Adapting to that will change how people relate to lab diamonds culturally and symbolically, I’d wager.
I’m not sure the people buying synthetic diamonds in droves right now will turn back to natural diamonds even in the face of that dissonance though.
I think it’s quite possible that the natural diamonds ship may have sailed for that huge segment of the market that used to shop at sales for frozen spit. And as a consumer I say good riddance to that market. It was always predatory.
A fake Rolex is not a Rolex. Diamonds, whether earth-extracted or created in a laboratory, are diamonds. There is no such thing as a “fake” diamond. Regardless of the source, a diamond is a diamond.
The component substances and materials are identical, just like natural and lab diamonds. The difference is branding and provenance, just like lab vs natural.
The “diamond is a diamond” line is also a nice rhetoric. Humans have long distinguished from natural and synthetic materials. The urge to conflate them with diamonds is marketing aimed at overcoming the issue of status symbolism.