Why is this diamond a GIA "Very Good" rather than "Excellent"?

[Karl_K]

The cutting motivation is clear. Thicken the girdle and save 0.80 carats. The producers knew full well the ding to VG was coming and swallowed it. Why? Because in most jewelry stores a high color E-VS2 can be sold more quickly as 0.80 VG than it can be as an equally pretty 0.79 EX.

And if it truly is one that puts many gia ex stones to shame then it will sell even faster in a b&m where shoppers are shopping by eye.
If I had a b&m store I would pull in as many of these as I could find and vet.

 

[blueMA]

shoppers are shopping by eye

Yup, hard to beat the eyes, especially when a nice stone comes at a bargain right next to more $$$ stones.