Thanks for your honesty.Combinatrix - Thank you for the feedback. Yes, I'm trying to have my cake and eat it too. Mea culpa on my part. With that said - it's more like 'throw things against a wall and see what sticks'. Maybe blocking GIA report numbers is a bad idea - I don't know. Maybe offering a Price Match policy is a good idea - I don't know. The only way we can find out is to test and solicit opinion - just as I'm doing here today.
I never said a better image was worth 20%, but are you sure that isn't true? When I started selling diamonds way back in 1998, we had nothing more than a GIA report. Then we developed static images, and from there developed the 360 technology that has become ubiquitous today. If a diamond video (or ASET or Idealscope or Sarin) help customers pick a better diamond, is that worth any premium at all?