Imdanny
Ideal_Rock
- Joined
- Jan 21, 2008
- Messages
- 6,186
I meant to say "platinum and white gold" i.e. white metals but it wouldn't let me type that much.
I grew up in the '80's and all I remember is gold. The only white gold rings I ever saw belonged to my great-aunt and I didn't see platinum in real life until about seven years ago.
My question is why did a favoritism toward white metals happen? Was it a platinum trade group that started an advertising campaign? Could it be as simple as that? If not, what are some other reasons that this could have happened?
BTW, my personal thoughts on the matter are: I take the long view. Gold has been popular for millennia. I never thought it would be out of style forever. I'm not sure what percentage of brides and grooms choose platinum (that would be interesting) but I'm willing to bet many people have never actually thought of it as not being in style.

I grew up in the '80's and all I remember is gold. The only white gold rings I ever saw belonged to my great-aunt and I didn't see platinum in real life until about seven years ago.
My question is why did a favoritism toward white metals happen? Was it a platinum trade group that started an advertising campaign? Could it be as simple as that? If not, what are some other reasons that this could have happened?
BTW, my personal thoughts on the matter are: I take the long view. Gold has been popular for millennia. I never thought it would be out of style forever. I'm not sure what percentage of brides and grooms choose platinum (that would be interesting) but I'm willing to bet many people have never actually thought of it as not being in style.