Whiteflash vs Ritani for diamond in studs

[diamond6]

I have almost finalized my studs selection in WF a cut above stones and am almost ready to order but tonight my husband shows that Ritani.com has stones similar to whiteflash but a bit cheaper. I think from what I have seen, Ritani does jot set into studs correct? If the diamond is cheaper there why do so many here prefer WF for studs? Am I missing something?

For eg

http://www.ritani.com/diamonds/round-diamond-0-50-Carat-G-color-GIA-certified/D-19JN1Q

 

[diamond6]

http://www.whiteflash.com/loose-diamonds/round-cut-loose-diamond-3061821.htm

 

[diamondseeker2006]

The WF stone is a superideal cut, hearts and arrows stone and the one at Ritani is likely not or else it would be marketed as such. So I think the small difference in price is worth it, and that is a true statement for me personally, as my own studs are ACA's! I don't know about Ritani, but WF has a great upgrade policy.

 

[marcy]

Hi Diamond6. I am sure the Ritani diamond is a lovely diamond. IMO the difference is the Ritani is considered an ideal cut and the WF ACA is considered a super ideal cut with true hearts and arrows.

 

[diamond6]

ok ty guys makes things clear