setting_help_please
Rough_Rock
- Joined
- Jan 11, 2003
- Messages
- 46
...was convincing the world that he didn''t exist.
After about a month of reading, visiting jewelry stores, and asking questions, I can safely say that the greatest trick the retail diamond industry ever pulled was convincing the customer that ''cut'' doesn''t exist.
Armed with the knowledge that I have recently gained, I can''t believe that I walked into a ''mall jewelery store'' 1 month ago, inquired about a diamond''s cut, and all they said was "it''s round." How has this industry (mid to low end retail jewelers) been able to glaze over the most important aspect of a diamond and sell it to consumers based almost exclusively on ''color,'' ''clarity,'' and ''carat?''
After about a month of reading, visiting jewelry stores, and asking questions, I can safely say that the greatest trick the retail diamond industry ever pulled was convincing the customer that ''cut'' doesn''t exist.
Armed with the knowledge that I have recently gained, I can''t believe that I walked into a ''mall jewelery store'' 1 month ago, inquired about a diamond''s cut, and all they said was "it''s round." How has this industry (mid to low end retail jewelers) been able to glaze over the most important aspect of a diamond and sell it to consumers based almost exclusively on ''color,'' ''clarity,'' and ''carat?''