The better known a designer is, the higher the price of his product. There are many other less known designers out there with much lower prices but you don't know who they are. Then the question is, If this designer is not known, what does his product look like?
We have with us "Designs by Le". If he ever get well known, he will probably try to break off from Whiteflash and go out on his own and charge a bundle.
All that said...I am wearing a Scott Kay designer wedding band and I love it. Lucky me, I got it for half price several years ago.