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Questionable Pricing for a James Allen diamond

chimikey606

Rough_Rock
Joined
Jun 10, 2019
Messages
1
I was on the lookout for an Emerald Cut stone and Halo setting. As I was looking to spend upwards of $5K-$6k and utilizing an online store to get the most bang for my buck. I wasn’t necessarily going to go with a lab-grown but then I came across one at JA with the following specs.

Emerald Cut
1.09 Ct
E color
IF clarity

Price....$1320...

So....yeah I thought it was a typo but after looking at the 360 pic and IGI cert, it was gorgeous. I went for it and the ring is in production. As I wait though, the price literally has me worried that either it was a mistake or?? I don’t know. Just nervous. Can anyone provide some info as to why JA would have a stone this cheap?
 

OoohShiny

Ideal_Rock
Premium
Joined
Apr 25, 2014
Messages
6,678
That is extremely good value compared to the wider MMD market right now - whether it is a genuine price or a pricing error, I hope it works out and you love it!

Feel free to post any more that you see that come up ;-) lol, and post pics when it arrives! :)
 

jeaniefish

Shiny_Rock
Joined
Aug 5, 2009
Messages
119
That is an unbelievable price for the color, clarity and size. I look forward to seeing your ring and major congratulations on your lucky find.!
 

bludiva

Brilliant_Rock
Premium
Joined
Sep 23, 2017
Messages
1,988
The price is set by the wholesaler and then the retailer puts a margin on top of that from what I understand so you found one that is possibly experimenting with competing with Lightbox etc. Great find!
 

OoohShiny

Ideal_Rock
Premium
Joined
Apr 25, 2014
Messages
6,678
I might have to do some window-shopping at JA later... lol
 

OoohShiny

Ideal_Rock
Premium
Joined
Apr 25, 2014
Messages
6,678
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