Good IS.
About as good a price as you can get for a branded cut with those stats and accompanying Hearts images. You can get one cheaper on JA but no guarantee of H&A as JA do not give hearts image or going for non H&A stones of similar stats.
Branded diamonds almost always have a price premium, it depends on whether it is worth it to you as a buyer or not. The diamond in question looks great!
What''s not to love!? The ACA''s are gorgeous! And this one is no exception. You could save a few bucks if you dropped in either color or clarity but the G VS2 is a real sweet spot for many. If you are considering it put it on hold.