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our own John Pollard in a AGS podcast advertisement

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Date: 8/21/2008 4:41:25 PM
Author: Allison D.

Date: 8/21/2008 3:56:25 PM
Author: denverappraiser




Date: 8/21/2008 2:04:47 PM
Author: Allison D.

The labs are not themselves ''brands'', but the top cut grades do function similarly to a brand among those who seek top-shelf cut.

Allison,

The labs are very much brands. GIA enjoys arguably the most powerful brand name in diamonds and customers and dealers alike routinely demand their stamp of approval before buying or selling a stone, top shelf cut or not. Knockoffs and imitators abound. If that’s not branding I don’t know what is.
Let me be clearer:

Lab names aren''t brands of diamond in the same way that HOF, A Cut Above, or Cut by Inifinity are.

It''s a brand of ''seal of approval'' or ''level of quality'', sure.....but it''s not a brand of diamond.
what is ASG000? ( AGS triple zero)
 
Date: 8/21/2008 4:06:14 PM
Author: Wink

Better yield than the main and the toppy or just better yield than the main? It is interesting as it might make the gems more affordable on a per carat basis if the single yield is better than the combined yield.


Wink
2 of these would likely yield better than 2 RBs but you would be better off cutting the top in a RB or the tilt design earlier with a shallower crown to bring the diameter up.
They are cutting steep deeps in the 17% CH range so it must be a viable way to do it.
What I had in mind was the tilt design for the top as these do better at larger sizes and the tilt design at smaller sizes.
 
Date: 8/21/2008 3:56:25 PM
Author: denverappraiser
Date: 8/21/2008 2:04:47 PM

Author: Allison D.


The labs are not themselves 'brands', but the top cut grades do function similarly to a brand among those who seek top-shelf cut.


Allison,


The labs are very much brands. GIA enjoys arguably the most powerful brand name in diamonds and customers and dealers alike routinely demand their stamp of approval before buying or selling a stone, top shelf cut or not. Knockoffs and imitators abound. If that’s not branding I don’t know what is. AGSL doesn’t have the same market penetration but then they haven’t been at it as long either. They have a loyal following and the AGS stamp of approval on the AGS000 stones being discussed is equally a branding issue. ‘Taint an AGS000 until AGSL says it is. That’s branding.


Neil Beaty

GG(GIA) ICGA(AGS) NAJA



rofosionio Appraisals ls in Denver
Neil is right about the overall market it is used as a brand.
Both for diamonds and reports.
So dealers, cutters, or wholesalers apply another brand on top of it but some(most?) don't.
Some use it as a diamond brand and some use it as report brand to boost their diamond brand as proof its a good diamond.
 
Date: 8/21/2008 5:34:19 PM
Author: Serg


Date: 8/21/2008 4:41:25 PM
Author: Allison D.



Date: 8/21/2008 3:56:25 PM
Author: denverappraiser






Date: 8/21/2008 2:04:47 PM
Author: Allison D.

The labs are not themselves 'brands', but the top cut grades do function similarly to a brand among those who seek top-shelf cut.

Allison,

The labs are very much brands. GIA enjoys arguably the most powerful brand name in diamonds and customers and dealers alike routinely demand their stamp of approval before buying or selling a stone, top shelf cut or not. Knockoffs and imitators abound. If that’s not branding I don’t know what is.
Let me be clearer:

Lab names aren't brands of diamond in the same way that HOF, A Cut Above, or Cut by Inifinity are.

It's a brand of 'seal of approval' or 'level of quality', sure.....but it's not a brand of diamond.
what is ASG000? ( AGS triple zero)
It's a professional opinion about a diamond's cut issued by a respected organization considered AN (not THE) authority in the industry. It's an endorsement. It's an assessment of a diamond. How many other ways should we describe it? I could probably spend the rest of the day coming up with similar phrases if you like, because I'm sure the first one I omit, someone will jump to point it out.

As Storm noted, to the extent that it's a well-recognized name (brand), its function as a sort of brand can sit upon another brand similar to the way that the UL seal of approval sits on top of an electrical product.
 
I have to agree with Allison, I think we''re splitting semantic hairs here. It''s a brand in the sense that AGSL owns the right to designate a diamond report as AGS, and no seller can just "claim" AGS grading reports, unless it was in fact sent to AGSL.

But when I think of "brand" I think of Leo, HOF, ACA, etc.
Zales and Jared don''t put out ads saying "buy an AGS Super Dooper" they have their own brands (or unique names if you will) for their premium diamonds.
 
The point of branding is so that people can look simply at the brand and based on that feel like they know something of what it stands for. This is exactly how GIA reports are used and why people continue to insist that presence of the report causes the diamond to be ‘certified’ and therefore better than otherwise similar but uncertified stones. Examples of successful brands for merchandise abound from Harley-Davidson to Apple to Coke but branded professional opinions are fairly common too.

The Michelin star system for ranking hotels comes to mind. Hoteliers are very sensitive to what is required to meet a particular level and those with more peculiar tastes, say a mirror over the bed, hot pink curtains or a pool table in the lobby, find that their desires aren’t well represented in the system. Everything gets homogenized to where all 3* hotels offer a very similar guest experience with hotels in locations ranging from Kowloon to Aspen. I dare say that this system has drastically altered the available offerings by hotels and hoteliers specifically adjust what they have in order to maximize the rankings and consequently their room rates and marketing opportunities. All curtains are muted and all have a restaurant that’ll serve bacon & eggs in the morning not because the guests don't want a pool table but because Michelin says that this is something that must go away if you want that extra star and the higher room rates that go along with it.

I agree with Serg that the same is happening with diamonds although I think GIA-excellent is more the culprit than AGS-0 and this has everything to do with their better brand recognition and skill at manipulating it.

Neil Beaty
GG(GIA) ICGA(AGS) NAJA
Professional Jewelry Appraisals in Denver
 
Date: 8/21/2008 3:56:25 PM
Author: denverappraiser

Date: 8/21/2008 2:04:47 PM
Author: Allison D.

The labs are not themselves ''brands'', but the top cut grades do function similarly to a brand among those who seek top-shelf cut.

Allison,

The labs are very much brands. GIA enjoys arguably the most powerful brand name in diamonds and customers and dealers alike routinely demand their stamp of approval before buying or selling a stone, top shelf cut or not. Knockoffs and imitators abound. If that’s not branding I don’t know what is. AGSL doesn’t have the same market penetration but then they haven’t been at it as long either. They have a loyal following and the AGS stamp of approval on the AGS000 stones being discussed is equally a branding issue. ‘Taint an AGS000 until AGSL says it is. That’s branding.

Neil Beaty
GG(GIA) ICGA(AGS) NAJA
Professional Appraisals in Denver
Last time i looked GIA GTL was making around $100 million a year - they employ less people than an average large diamond manufacturer who grades rough, semi polished and polished more stringently and with more diffuclty than a manufacturer, yet GIA make more money per stone than the manufacturer.
 
Date: 8/21/2008 10:41:30 AM
Author: Allison D.

Date: 8/21/2008 8:59:38 AM
Author: Garry H (Cut Nut)

Sadly Allison, that can also be read to say that you are not prepared to loose.
Garry, if YOU choose to read it that way, that''s your choice, but it''s not my intent. Why do you have to approach this as being adversarial? I certainly don''t see it that way.
33.gif
I do not want to fight either - I like you
3.gif

But I do want to have a good discussion
Date: 8/21/2008 10:41:30 AM
Author: Allison D.

Here, Garry.....I''ll even start, ok? I understood Serg''s point to say that every time someone tries to create a global brand, it has the effect of diminishing consumer confidence in all other existing brands. He doesn''t like the descriptive ''real ideal'' because he thinks that suggests all others are inferior or imposters. That''s what I understood; if you think I''m missing his point, please jump in and enlighten me. If that was his point, I emphatically disagree.
When each company says - this new diamond cut is the bestest -consumers get confused. In other industries, like cars, wine, hotels, telephones etc we can easily find reviews in magazines, buyers guides online etc from respected sources with simple star ratings, or in the case of wine – 94 solid tannins, chocolate lingering flavours and not for the faint hearted etc.
We do not have that. We could have that, but GIA went down a dead end. The privately owned labs do not spend on pure research. AGS could do that with a lot of cuts, but they do not. Had they used a democratic approach and done more ground work they might have been able to.
By ‘democratic’ I mean that AGS could tell us that the AGS 0 round has scores of 1.05 to 0.95 for parameters ABC and D - and AGS0 Princess cuts must score above 0.85 for parameters ABC and above 0.95 for D. Then the race can begin to come up with cuts that peg or push the limits. Gemex did the same thing.

Date: 8/21/2008 10:41:30 AM
Author: Allison D.

I believe that creating a brand says ''this is the hallmark of MY product''. Were I the one creating a brand, I''d be trying to appeal to those who might appreciate the features of my brand. I''d also realize that there are others who won''t. The fact that I''d want to develop my brand to cater to MY perceived target market doesn''t mean there isn''t room for SEVERAL other players for different market segments, NOR does it mean that some of my perceived market members might not also be consumers in other markets.
The company advertises to its chosen demographic. We do not have enough of that in our industry. But those brands like clothes and I guess hand bags and shoes are industries that are unrated (well maybe they are by Vogue etc?) The driving features of those products is fashion and quality. Drena can tell me if this is a good fabric by look and feel, and little crush tests. I can see if I like the colour or style. I choose the marketing and products that suit me (pun) – for e.g. if I can buy Zegna at a good price I know I fit their clothes and they look good on me and last a long time. But in products where I am an occasional user I rely on the 3rd party guidance systems mentioned above.

Sergey is working to make it possible for our industry to provide the brand builders the 3rd party endorsement that we, as consumers and retail buyers, need because our goods are very complex. This complexity means unverifiable claims are made all the time – that is what AGS have been doing to help protect buyers of a few generic cuts. But that stymies differentiation and innovation. Without innovation – for many reasons pointed to in our material – our diamonds have become commoditized. But even as a commodity there is cheating about standards – hence John’s recording is required, but that does not stop the vast majority of shoppers getting less than the store of brands marketing promise.



Date: 8/21/2008 10:41:30 AM
Author: Allison D.


Date: 8/21/2008 8:59:38 AM
Author: Garry H (Cut Nut)

I do not believe you do understand Sergey''s POV yet. I do not think you understand that he is not attacking AGS or the assistance it provides to people buying round and princess cut diamonds.
I''ll confess it''s mighty hard to wade through Serg''s POV; I can barely understand what he writes. Add to that the fact that the conversation seems to have moved off with six additional tangents, and it''s easy to see why we might NOW be speaking of different things.
Allison here is one of Sergey’s comments very early in this discussion on page 2 (that I edited without permission to try to improve understanding):

It is not possible for Luxury markets to produce and sell exactly the same goods all the time. Innovation is very important part of Any and all modern Luxury markets (an exception can be art as is it may not be a Luxury market, but this work of innovation has even become important for art too).
Will consumers continue to buy a base commodity to proove they love their partner? For how much longer will this old De beers model work?
Try to build your business in standard modern Luxury trends (I think he means you will have a hard time with ‘standard products’ to build a brand – to surpass HoF for example).
Just the historical basis of diamond as being an expensive luxury and previously unattainable product and DeBeers old marketing of You must give her a diamond to prove you love her – it will no longer be enough to save the diamond market from the rapid growth of other smart innovative well managed Luxury market products e.g. Swiss watches – they mark up an ounce of gold (and add a tic toc) by 10 times more than manufacturers and wholesalers in the diamond biz.
 
Date: 8/21/2008 7:30:52 PM
Author: denverappraiser
The point of branding is so that people can look simply at the brand and based on that feel like they know something of what it stands for. This is exactly how GIA reports are used and why people continue to insist that presence of the report causes the diamond to be ‘certified’ and therefore better than otherwise similar but uncertified stones. Examples of successful brands for merchandise abound from Harley-Davidson to Apple to Coke but branded professional opinions are fairly common too.

The Michelin star system for ranking hotels comes to mind. Hoteliers are very sensitive to what is required to meet a particular level and those with more peculiar tastes, say a mirror over the bed, hot pink curtains or a pool table in the lobby, find that their desires aren’t well represented in the system. Everything gets homogenized to where all 3* hotels offer a very similar guest experience with hotels in locations ranging from Kowloon to Aspen. I dare say that this system has drastically altered the available offerings by hotels and hoteliers specifically adjust what they have in order to maximize the rankings and consequently their room rates and marketing. All curtains are muted and all have a restaurant that’ll serve bacon & eggs in the morning.

I agree with Serg that the same is happening with diamonds although I think GIA-excellent is more the culprit than AGS-0 and this has everything to do with their better brand recognition and skill at manipulating it.

Neil Beaty
GG(GIA) ICGA(AGS) NAJA
Professional Jewelry Appraisals in Denver
Neil, great analogy with the Michelin rating system.

Carrying that further, the fact that Michelin has developed a standard for a 5-star hotel accommodation hasn''t made 5-star suites the only desired type of room in the market. Motel 8 has built quite a great following by targeting their APPROPRIATE target market: travelers on a budget who''d rather spend their money on activities instead of plush pillows.

Bed & breakfasts are still wildly popular with some folks too, and many don''t conform to the Michelin 5-star rating. Some don''t have air conditioning; most don''t have a fitness center. They lack many of the amenities found at 5-star hotels. BUT.....people looking for a bed/breakfast aren''t the target audience/market for the 5-star Michelin rating.

Still others have successfully developed hostels geared to students who want to travel on the extreme cheap.

A market still exists for all of these non ''Michelin 5-star'' alternatives. Why? Because B&B operators, hostel operators, and 2-star budget motel operators have realized that NOT ALL of the market wants to spend $400 a night for a hotel room.

Hotels like the W, who DO cater to the lap of luxury client, certainly do compare their ''brand'' or offerings to others; they even highlight ''what we have that others don''t.''. Touting those features is *never* going to be compelling to someone who only wants to stay in a clean, cheap room and couldn''t care less about an on-site day spa. They are targeting their perceived SHARE of the market, not the entire market. They aren''t even trying to compete for other segments of the market, so it does no benefit to point out why they are more desired than a 2-star hotel.

The Michelin 5-star rating is only then going to influence those hotels who are ALSO targeting the 4- and 5-star hotel potential clients. Motel 8 couldn''t give two bits for the Michelin rating, and I''d bet my engagement ring they aren''t sitting in their corporate board room pondering adding fitness centers to their properties becuase of undue influence/pressure from the Michelin system.

Similarly, AGS0 saying ''this is what we consider a top-performing stone'' and issuing their equivalent of the Michelin 5-star seal of approval (the AGS0) label does not automatically make every buyer desire only an AGS0.
 
Something to think about:

from http://goeurope.about.com/cs/hotels/a/hotel_stars.htm


Is it hopeless to try to understand the Star System?

Actually, it's not. Understanding some of the star ratings can net you a bargain if you consider the limitations of the system. For example, there's this little hotel in Italy's Val Camonica that I like. The rooms have everything you may need: newer bathrooms, television, heat that works. Some have fine views. There's a restaurant downstairs where the owner's mom cooks. Inquire about the local specialties and you'll be surprised at what she'll go out of her way to cook for you if you stay long enough to make it worth her while.

The hotel is a one-star hotel so it's pretty cheap to stay there. Unless they drastically change the way the hotel is configured, they will never get more than a one-star rating. Ever.

I mean it. They could add gold plated bathrooms and wide screen television to every room, have a concierge who knew everything there was to know, and still, they'd be a one star hotel.

How can this be you ask? Because when you check in you do so in the bar, then, key in hand, you have to go outside and around the corner and climb a flight of stairs in order to make it to your room, even though the rooms are located in the same building. You see, a hotel with a reception area that is separate from the entrance used by hotel guests to get to their rooms is classified as a one star hotel in Italy, according to the owner, and nothing can change it except for digging out a new stairway or elevator shaft from the reception. And in this case that would cut the size of the hotel in half.

So despite the fact that the rooms are newly decorated and have all the amenities, he's only able to charge pretty much the same as a run-down hovel with baths down the hall. That's just the way the system works.
 
Date: 8/21/2008 10:55:45 AM
Author: ribbit

Date: 8/21/2008 10:09:23 AM
Author: purrfectpear
Well no wonder Allison is confused. The language barrier is pretty high.


Maybe someone could summarize the Cliff Notes version?
33.gif
I hope my effort helps Ribbit

I agree-I''m rather confused. I interpreted the podcast to be basically saying ''hey uneducated-just-want-to-buy-a-good-diamond-ering-and-get-on-with-life person, if you want a normal/modern/whatever round brilliant, an easy way to know you''re getting at least a good one with the minimum of knowledge is to buy an AGS0.'' This makes sense to me although I know that the nuts here on PS could use the report data, etc. to find a top performer that isn''t officially a triple 0.

After that, I get confused...
But, I think, then Sergei (and storm?) started arguing that AGS hindered new cut development-which I just don''t see. A new cut, even a round shape one, isn''t a normal modern brilliant so it won''t be graded as one and hence receive a bad grade that would make average Joe that remembers the podcast''s advice run away. Make a new pretty diamond cut and get consumers to realize it exists and they''ll buy it. AGSO has nothing to do with ''fancy'' shapes.
that IS the problem - how to get consumers to believe Frappe http://www.pricescope.com/diamonds.asp

Antique gem guy really confused me. I think he doesn''t like normal modern round brilliants but I don''t know how that fits into what the podcast was saying or Sergei''s argument.

Oh, and someone started something about just trusting your local jeweler to find a good stone. Now, I feel that none of the jewelers I visited for either my ering or studs were deliberately trying to cheat/mislead me. But, most of them had only a few, if any, GIA stones and most didn''t know that AGS or AGS0 existed. Instead, they sold poor quality modern round brilliants for the price of an AGS0 or H&A ACA type stone from a PS vendor. Of course they thought their HCA 5+ stone was ''great'' because it was as nice as anything they themselves had ever seen. I address my concerns about consumer protection to retailer protection too - many retailers simply do not know what they do not know - they need protection too, and of course this sifts down to the frontline sales people. Sometimes it is deliberate - not easy to solve - but often it is simply that reading a diamond grading report and knowing this stuff is just very difficult - and so you average IQ salesperson - nice person, is confronted by someone like you who is intelligent and probably learned more in a single purchase than many salespeople after 1,000 sales. Mind you, we learn more when we are spending hard earned!!!
 
And from Wikipedia regarding the Michelin guides:

Allegations of lax inspection standards

Pascal Rémy, a Michelin inspector, and also a former Gault Millau employee, wrote a tell-all book in 2004, claiming that Michelin had become extremely lax in its standards. He gave evidence that, though the guide claims to visit all 4,000 reviewed restaurants every 18 months in order to keep the guide up to standards, they are actually visited about every 3.5 years, unless a specific complaint had been made.[4] Rémy''s employment was terminated. He brought a court case for unfair dismissal, which was unsuccessful.[5]

Accusations of bias

As the Michelin Guide is published by a French company, some US food critics have denounced the rating system as inherently biased toward French cuisine. When the Michelin Guide released the first edition of the New York City guide, many American media sources, including Steven Kurutz of the New York Times, claimed the complete omission of any stars for many otherwise highly reviewed restaurants, specifically Danny Meyer''s Union Square Cafe (although the restaurant was included in the guide, and received mention for its ambiance). They also claimed that over half of the restaurants that received two or more stars served French cuisine.[6]
 
Date: 8/21/2008 6:01:28 PM
Author: Allison D.

As Storm noted, to the extent that it's a well-recognized name (brand), its function as a sort of brand can sit upon another brand similar to the way that the UL seal of approval sits on top of an electrical product.

UL listing ensures the product is safe to use. It does not promise you are buying the best TV. It does not promise your TV has top performance. It does promise you are buy the only true TV. The UL does not refuse to list a product until millions of people buy it.
 
Date: 8/21/2008 8:09:04 PM
Author: jasontb
Something to think about:


from http://goeurope.about.com/cs/hotels/a/hotel_stars.htm



Is it hopeless to try to understand the Star System?


Actually, it's not. Understanding some of the star ratings can net you a bargain if you consider the limitations of the system. For example, there's this little hotel in Italy's Val Camonica that I like. The rooms have everything you may need: newer bathrooms, television, heat that works. Some have fine views. There's a restaurant downstairs where the owner's mom cooks. Inquire about the local specialties and you'll be surprised at what she'll go out of her way to cook for you if you stay long enough to make it worth her while.


The hotel is a one-star hotel so it's pretty cheap to stay there. Unless they drastically change the way the hotel is configured, they will never get more than a one-star rating. Ever.


I mean it. They could add gold plated bathrooms and wide screen television to every room, have a concierge who knew everything there was to know, and still, they'd be a one star hotel.


How can this be you ask? Because when you check in you do so in the bar, then, key in hand, you have to go outside and around the corner and climb a flight of stairs in order to make it to your room, even though the rooms are located in the same building. You see, a hotel with a reception area that is separate from the entrance used by hotel guests to get to their rooms is classified as a one star hotel in Italy, according to the owner, and nothing can change it except for digging out a new stairway or elevator shaft from the reception. And in this case that would cut the size of the hotel in half.


So despite the fact that the rooms are newly decorated and have all the amenities, he's only able to charge pretty much the same as a run-down hovel with baths down the hall. That's just the way the system works.

That’s a fine example of the problem. Someone, presumably the Italian tourist board, decided what attributes are desirable and made some sweeping categories to group all hotels into 5 categories. At the top are the places with a day spa and a valet and at the bottom are the places with the cashier in a bulletproof cage. An outdoor staircase is a deal killer so there is a strong incentive for a hotel that otherwise is saddled with this to then become lax on the other things as well. Why spend the money to clean the bathrooms since you’re only going to get to charge 1* prices anyway? As you point out, the one you found is an anomaly and there are plenty of those out there but this pretty much guarantees that she won’t be successful. Pity.

Last summer I had the pleasure of spending a few weeks in Scotland with some of it in a marvelous place near Locherbie.

They had just been downgraded from 4* to 3* by the Scottish tourist board, which caused an immediate drop in bookings (and got me a discount), and the proprietor was quite upset about the whole thing. The tourist board was very specific about what was required for the upgrade and it had nothing to do with installing gold plated toilets. They needed more artwork with people wearing kilts, more furniture made from antique golf equipment, more tablecloths and such with tartan colors and generally needed to look more ‘Scottish’ because that’s what the powers that be had decided the tourists wanted. This downgrade was despite the fact that this was and continues to be the snazziest place in Dumfriesshire. I’m sure a bagpipe player who looked like Mel Gibson playing something soulful in the garden at sunset would have been a nice touch. I wouldn’t be surprised if they got one, just to be sure it doesn't happen again. They were making the changes just as fast as they could and I see that they got their star back but did it really benefit ANYONE to impose that standard on them? Is it really a ‘better’ hotel now that they have different artwork? Someone at the tourist board had decided what a 4* Scottish hotel is supposed to be like and was molding the hotels into that image. That process was preventing the proprietors from decorating the way that THEY thought their guests would enjoy. Who knows, maybe they have better taste than the folks on the tourist board. Stranger things have happened.

Dryfesdale Country House Hotel

Neil Beaty
GG(GIA) ICGA(AGS) NAJA
Professional Appraisals in Denver
 
Date: 8/21/2008 6:01:28 PM
Author: Allison D.

Date: 8/21/2008 5:34:19 PM
Author: Serg



Date: 8/21/2008 4:41:25 PM
Author: Allison D.




Date: 8/21/2008 3:56:25 PM
Author: denverappraiser







Date: 8/21/2008 2:04:47 PM
Author: Allison D.

The labs are not themselves ''brands'', but the top cut grades do function similarly to a brand among those who seek top-shelf cut.

Allison,

The labs are very much brands. GIA enjoys arguably the most powerful brand name in diamonds and customers and dealers alike routinely demand their stamp of approval before buying or selling a stone, top shelf cut or not. Knockoffs and imitators abound. If that’s not branding I don’t know what is.
Let me be clearer:

Lab names aren''t brands of diamond in the same way that HOF, A Cut Above, or Cut by Inifinity are.

It''s a brand of ''seal of approval'' or ''level of quality'', sure.....but it''s not a brand of diamond.
what is ASG000? ( AGS triple zero)
It''s a professional opinion about a diamond''s cut issued by a respected organization considered AN (not THE) authority in the industry. It''s an endorsement. It''s an assessment of a diamond. How many other ways should we describe it? I could probably spend the rest of the day coming up with similar phrases if you like, because I''m sure the first one I omit, someone will jump to point it out.

As Storm noted, to the extent that it''s a well-recognized name (brand), its function as a sort of brand can sit upon another brand similar to the way that the UL seal of approval sits on top of an electrical product.
re:It''s a professional opinion about a diamond''s cut issued by a respected organization considered AN (not THE) authority in the industry.

If you are right here (what Professional opinion can not be Brand) AND ACA is Brand , in same time you said

ACA is not a professional opinion about a diamond''s cut issued from a respected organization ( or man ) considered AN (not THE) authority in the industry.”

If we cut last part we receive ( Because even AGS can not be considered AN (not THE) authority in the ALL diamond industry)


ACA is not professional opinion about a diamond''s cut issued by a respected organization ( Man).


I do not think so. Just it is follow from your statements


its is very funny.


Of course ASG000 is professional opinion, but it is BRAND for Consumer too


I never say What Brand institute is something bad or you can build Brand by promotion only.
 
Date: 8/21/2008 7:47:39 PM
Author: Allison D.

Date: 8/21/2008 7:30:52 PM
Author: denverappraiser
The point of branding is so that people can look simply at the brand and based on that feel like they know something of what it stands for. This is exactly how GIA reports are used and why people continue to insist that presence of the report causes the diamond to be ‘certified’ and therefore better than otherwise similar but uncertified stones. Examples of successful brands for merchandise abound from Harley-Davidson to Apple to Coke but branded professional opinions are fairly common too.

The Michelin star system for ranking hotels comes to mind. Hoteliers are very sensitive to what is required to meet a particular level and those with more peculiar tastes, say a mirror over the bed, hot pink curtains or a pool table in the lobby, find that their desires aren’t well represented in the system. Everything gets homogenized to where all 3* hotels offer a very similar guest experience with hotels in locations ranging from Kowloon to Aspen. I dare say that this system has drastically altered the available offerings by hotels and hoteliers specifically adjust what they have in order to maximize the rankings and consequently their room rates and marketing. All curtains are muted and all have a restaurant that’ll serve bacon & eggs in the morning.

I agree with Serg that the same is happening with diamonds although I think GIA-excellent is more the culprit than AGS-0 and this has everything to do with their better brand recognition and skill at manipulating it.

Neil Beaty
GG(GIA) ICGA(AGS) NAJA
Professional Jewelry Appraisals in Denver
Neil, great analogy with the Michelin rating system.

Carrying that further, the fact that Michelin has developed a standard for a 5-star hotel accommodation hasn''t made 5-star suites the only desired type of room in the market. Motel 8 has built quite a great following by targeting their APPROPRIATE target market: travelers on a budget who''d rather spend their money on activities instead of plush pillows.

Bed & breakfasts are still wildly popular with some folks too, and many don''t conform to the Michelin 5-star rating. Some don''t have air conditioning; most don''t have a fitness center. They lack many of the amenities found at 5-star hotels. BUT.....people looking for a bed/breakfast aren''t the target audience/market for the 5-star Michelin rating.

Still others have successfully developed hostels geared to students who want to travel on the extreme cheap.

A market still exists for all of these non ''Michelin 5-star'' alternatives. Why? Because B&B operators, hostel operators, and 2-star budget motel operators have realized that NOT ALL of the market wants to spend $400 a night for a hotel room.

Hotels like the W, who DO cater to the lap of luxury client, certainly do compare their ''brand'' or offerings to others; they even highlight ''what we have that others don''t.''. Touting those features is *never* going to be compelling to someone who only wants to stay in a clean, cheap room and couldn''t care less about an on-site day spa. They are targeting their perceived SHARE of the market, not the entire market. They aren''t even trying to compete for other segments of the market, so it does no benefit to point out why they are more desired than a 2-star hotel.

The Michelin 5-star rating is only then going to influence those hotels who are ALSO targeting the 4- and 5-star hotel potential clients. Motel 8 couldn''t give two bits for the Michelin rating, and I''d bet my engagement ring they aren''t sitting in their corporate board room pondering adding fitness centers to their properties becuase of undue influence/pressure from the Michelin system.

Similarly, AGS0 saying ''this is what we consider a top-performing stone'' and issuing their equivalent of the Michelin 5-star seal of approval (the AGS0) label does not automatically make every buyer desire only an AGS0.
re: The ASG label automatically make every buyer desire only an AGS0.

Who did say it in this thread?
I do not not think what main problem is the language barrier .

You play in bad game .
 
Date: 8/22/2008 1:13:58 AM
Author: Serg

re



Of course ASG000 is professional opinion, but it is BRAND for Consumer too



I never say What Brand institute is something bad or you can build Brand by promotion only.
And every vendor/retailer/jeweler can use it (brand) based on his preferable agenda...
 
Date: 8/21/2008 8:09:04 PM
Author: jasontb
Something to think about:

from http://goeurope.about.com/cs/hotels/a/hotel_stars.htm


Is it hopeless to try to understand the Star System?

Actually, it''s not. Understanding some of the star ratings can net you a bargain if you consider the limitations of the system. For example, there''s this little hotel in Italy''s Val Camonica that I like. The rooms have everything you may need: newer bathrooms, television, heat that works. Some have fine views. There''s a restaurant downstairs where the owner''s mom cooks. Inquire about the local specialties and you''ll be surprised at what she''ll go out of her way to cook for you if you stay long enough to make it worth her while.

The hotel is a one-star hotel so it''s pretty cheap to stay there. Unless they drastically change the way the hotel is configured, they will never get more than a one-star rating. Ever.

I mean it. They could add gold plated bathrooms and wide screen television to every room, have a concierge who knew everything there was to know, and still, they''d be a one star hotel.

How can this be you ask? Because when you check in you do so in the bar, then, key in hand, you have to go outside and around the corner and climb a flight of stairs in order to make it to your room, even though the rooms are located in the same building. You see, a hotel with a reception area that is separate from the entrance used by hotel guests to get to their rooms is classified as a one star hotel in Italy, according to the owner, and nothing can change it except for digging out a new stairway or elevator shaft from the reception. And in this case that would cut the size of the hotel in half.

So despite the fact that the rooms are newly decorated and have all the amenities, he''s only able to charge pretty much the same as a run-down hovel with baths down the hall. That''s just the way the system works.
Agreed. I think most *reasonable* people have the capacity to understand that no ''system'' is perfect, but being imperfect doesn''t make it without value or relevance.

As for the little Italian hotel, it''s true that some people who might otherwise find it charming may not even consider it because it garners only 1 star. It''s true that some people won''t look beyond the AGS0 label, even though other great diamonds may be found outside. It''s true that some people won''t consider diamonds that don''t score below 2 on the HCA, even though there may be some fabulous stones that score a bit higher.

Such people aren''t risk takers; they don''t want to gamble or face uncertainty. That''s why they look to rating systems to begin with....because they want to hedge their bets and focus on those options that are most likely to be satisfying choices. They fully recognize that there may be other winners outside those prescribed parameters, but they don''t wish to be adventurous. They want to go with the ''safe'' route.

People who aren''t risk takers are always going to look for things increase their probability for being happy/satisfied with their choices, and that''s inherent to who they are. If those systems didn''t exist, many in that group would make no choice; they would be paralyzed into fear of choosing for fear of making the wrong choice. No one wins then.
 
Date: 8/22/2008 10:54:09 AM
Author: Allison D.

Agreed. I think most *reasonable* people have the capacity to understand that no ''system'' is perfect, but being imperfect doesn''t make it without value or relevance.

As for the little Italian hotel, it''s true that some people who might otherwise find it charming may not even consider it because it garners only 1 star. It''s true that some people won''t look beyond the AGS0 label, even though other great diamonds may be found outside. It''s true that some people won''t consider diamonds that don''t score below 2 on the HCA, even though there may be some fabulous stones that score a bit higher.

Such people aren''t risk takers; they don''t want to gamble or face uncertainty. That''s why they look to rating systems to begin with....because they want to hedge their bets and focus on those options that are most likely to be satisfying choices. They fully recognize that there may be other winners outside those prescribed parameters, but they don''t wish to be adventurous. They want to go with the ''safe'' route.

People who aren''t risk takers are always going to look for things increase their probability for being happy/satisfied with their choices, and that''s inherent to who they are. If those systems didn''t exist, many in that group would make no choice; they would be paralyzed into fear of choosing for fear of making the wrong choice. No one wins then.
I agree there. It took me months and months to buy a cushion cut because no such system existed. It took me a day to find a good round stone because I can punch it in the HCA. With no such system to rely on for cushion cuts, I was filled with self-doubt because I couldnt trust my eyes and had no second opinion other than my jeweler who might have had an agenda.
 
Date: 8/21/2008 7:45:55 PM
Author: Garry H (Cut Nut)

When each company says - this new diamond cut is the bestest -consumers get confused. In other industries, like cars, wine, hotels, telephones etc we can easily find reviews in magazines, buyers guides online etc from respected sources with simple star ratings, or in the case of wine – 94 solid tannins, chocolate lingering flavours and not for the faint hearted etc.
Two things on that:

1. Yes, you can find reviews in magazines, buyers guides, etc, but as a consumer, I don''t accept those as gospel either. There is no assurance that those reviews aren''t unbiased. It''s entirely possible for companies in a given industry to sponsor such magazines that publish reviews, etc. Again, no system is perfect.

2. Why can''t we find reviews like that in magazines and buyers guides? If the auto industry, the wine industry, and the hotel industry have been successful in creating a vehicle, what''s the trouble with the jewelry industry? Why aren''t the industry leaders with fine jewelry products following the leads of those industries to get the same type of coverage?


Date: 8/21/2008 7:45:55 PM
Author: Garry H (Cut Nut)


Date: 8/21/2008 10:41:30 AM
Author: Allison D.

I believe that creating a brand says ''this is the hallmark of MY product''. Were I the one creating a brand, I''d be trying to appeal to those who might appreciate the features of my brand. I''d also realize that there are others who won''t. The fact that I''d want to develop my brand to cater to MY perceived target market doesn''t mean there isn''t room for SEVERAL other players for different market segments, NOR does it mean that some of my perceived market members might not also be consumers in other markets.
The company advertises to its chosen demographic. We do not have enough of that in our industry.
Why not? And how can change be effected in that way?


Date: 8/21/2008 7:45:55 PM
Author: Garry H (Cut Nut)

Sergey is working to make it possible for our industry to provide the brand builders the 3rd party endorsement that we, as consumers and retail buyers, need because our goods are very complex. This complexity means unverifiable claims are made all the time – that is what AGS have been doing to help protect buyers of a few generic cuts. But that stymies differentiation and innovation. Without innovation – for many reasons pointed to in our material – our diamonds have become commoditized. But even as a commodity there is cheating about standards – hence John’s recording is required, but that does not stop the vast majority of shoppers getting less than the store of brands marketing promise.
This is where I don''t agree. To me, innovation means bringing something new to the marketplace. If, in fact, it is NEW, it should be held apart from prior similar products that don''t function the same way and judged on its own merit.

If I want tons of sparkle, I''m going to shop for a round. If I want a miles-deep look, I''m going to shop for an asscher. Both are diamonds, but each focuses on a different kind of look. Similarly, scotch tape and duct tape are both kinds of tape, and they are both meant to fasten, but each is designed for different uses.


Date: 8/21/2008 7:45:55 PM
Author: Garry H (Cut Nut)



Allison here is one of Sergey’s comments very early in this discussion on page 2 (that I edited without permission to try to improve understanding):

It is not possible for Luxury markets to produce and sell exactly the same goods all the time. Innovation is very important part of Any and all modern Luxury markets (an exception can be art as is it may not be a Luxury market, but this work of innovation has even become important for art too).
Will consumers continue to buy a base commodity to proove they love their partner? For how much longer will this old De beers model work?
Try to build your business in standard modern Luxury trends (I think he means you will have a hard time with ‘standard products’ to build a brand – to surpass HoF for example).
Just the historical basis of diamond as being an expensive luxury and previously unattainable product and DeBeers old marketing of You must give her a diamond to prove you love her – it will no longer be enough to save the diamond market from the rapid growth of other smart innovative well managed Luxury market products e.g. Swiss watches – they mark up an ounce of gold (and add a tic toc) by 10 times more than manufacturers and wholesalers in the diamond biz.
Innovation isn''t going to come by trying to convince all factions in the marketplace why they need to change their business models. Innovation will come through a few visionary souls leading the way in creating a new model, and their path will make believers out of others along the way.
 
Date: 8/22/2008 12:00:53 PM
Author: Allison D.

Date: 8/21/2008 7:45:55 PM
Author: Garry H (Cut Nut)

When each company says - this new diamond cut is the bestest -consumers get confused. In other industries, like cars, wine, hotels, telephones etc we can easily find reviews in magazines, buyers guides online etc from respected sources with simple star ratings, or in the case of wine – 94 solid tannins, chocolate lingering flavours and not for the faint hearted etc.
Two things on that:

1. Yes, you can find reviews in magazines, buyers guides, etc, but as a consumer, I don''t accept those as gospel either. There is no assurance that those reviews aren''t unbiased. It''s entirely possible for companies in a given industry to sponsor such magazines that publish reviews, etc. Again, no system is perfect.

2. Why can''t we find reviews like that in magazines and buyers guides? If the auto industry, the wine industry, and the hotel industry have been successful in creating a vehicle, what''s the trouble with the jewelry industry? Why aren''t the industry leaders with fine jewelry products following the leads of those industries to get the same type of coverage?



Date: 8/21/2008 7:45:55 PM
Author: Garry H (Cut Nut)



Date: 8/21/2008 10:41:30 AM
Author: Allison D.

I believe that creating a brand says ''this is the hallmark of MY product''. Were I the one creating a brand, I''d be trying to appeal to those who might appreciate the features of my brand. I''d also realize that there are others who won''t. The fact that I''d want to develop my brand to cater to MY perceived target market doesn''t mean there isn''t room for SEVERAL other players for different market segments, NOR does it mean that some of my perceived market members might not also be consumers in other markets.
The company advertises to its chosen demographic. We do not have enough of that in our industry.
Why not? And how can change be effected in that way?



Date: 8/21/2008 7:45:55 PM
Author: Garry H (Cut Nut)

Sergey is working to make it possible for our industry to provide the brand builders the 3rd party endorsement that we, as consumers and retail buyers, need because our goods are very complex. This complexity means unverifiable claims are made all the time – that is what AGS have been doing to help protect buyers of a few generic cuts. But that stymies differentiation and innovation. Without innovation – for many reasons pointed to in our material – our diamonds have become commoditized. But even as a commodity there is cheating about standards – hence John’s recording is required, but that does not stop the vast majority of shoppers getting less than the store of brands marketing promise.
This is where I don''t agree. To me, innovation means bringing something new to the marketplace. If, in fact, it is NEW, it should be held apart from prior similar products that don''t function the same way and judged on its own merit.

If I want tons of sparkle, I''m going to shop for a round. If I want a miles-deep look, I''m going to shop for an asscher. Both are diamonds, but each focuses on a different kind of look. Similarly, scotch tape and duct tape are both kinds of tape, and they are both meant to fasten, but each is designed for different uses.



Date: 8/21/2008 7:45:55 PM
Author: Garry H (Cut Nut)



Allison here is one of Sergey’s comments very early in this discussion on page 2 (that I edited without permission to try to improve understanding):

It is not possible for Luxury markets to produce and sell exactly the same goods all the time. Innovation is very important part of Any and all modern Luxury markets (an exception can be art as is it may not be a Luxury market, but this work of innovation has even become important for art too).
Will consumers continue to buy a base commodity to proove they love their partner? For how much longer will this old De beers model work?
Try to build your business in standard modern Luxury trends (I think he means you will have a hard time with ‘standard products’ to build a brand – to surpass HoF for example).
Just the historical basis of diamond as being an expensive luxury and previously unattainable product and DeBeers old marketing of You must give her a diamond to prove you love her – it will no longer be enough to save the diamond market from the rapid growth of other smart innovative well managed Luxury market products e.g. Swiss watches – they mark up an ounce of gold (and add a tic toc) by 10 times more than manufacturers and wholesalers in the diamond biz.
Innovation isn''t going to come by trying to convince all factions in the marketplace why they need to change their business models. Innovation will come through a few visionary souls leading the way in creating a new model, and their path will make believers out of others along the way.
re:1. Yes, you can find reviews in magazines, buyers guides, etc, but as a consumer, I don''t accept those as gospel either. There is no assurance that those reviews aren''t unbiased. It''s entirely possible for companies in a given industry to sponsor such magazines that publish reviews, etc. Again, no system is perfect.

Do accept PS? :)

What do you think about WF( Brian) reviews-tutorials on PS ? :)
More and more funny
 
Date: 8/22/2008 1:13:58 AM
Author: Serg

Date: 8/21/2008 6:01:28 PM
Author: Allison D.


Date: 8/21/2008 5:34:19 PM
Author: Serg




Date: 8/21/2008 4:41:25 PM
Author: Allison D.





Date: 8/21/2008 3:56:25 PM
Author: denverappraiser








Date: 8/21/2008 2:04:47 PM
Author: Allison D.

The labs are not themselves ''brands'', but the top cut grades do function similarly to a brand among those who seek top-shelf cut.

Allison,

The labs are very much brands. GIA enjoys arguably the most powerful brand name in diamonds and customers and dealers alike routinely demand their stamp of approval before buying or selling a stone, top shelf cut or not. Knockoffs and imitators abound. If that’s not branding I don’t know what is.
Let me be clearer:

Lab names aren''t brands of diamond in the same way that HOF, A Cut Above, or Cut by Inifinity are.

It''s a brand of ''seal of approval'' or ''level of quality'', sure.....but it''s not a brand of diamond.
what is ASG000? ( AGS triple zero)
It''s a professional opinion about a diamond''s cut issued by a respected organization considered AN (not THE) authority in the industry. It''s an endorsement. It''s an assessment of a diamond. How many other ways should we describe it? I could probably spend the rest of the day coming up with similar phrases if you like, because I''m sure the first one I omit, someone will jump to point it out.

As Storm noted, to the extent that it''s a well-recognized name (brand), its function as a sort of brand can sit upon another brand similar to the way that the UL seal of approval sits on top of an electrical product.

re:It''s a professional opinion about a diamond''s cut issued by a respected organization considered AN (not THE) authority in the industry.

If you are right here (what Professional opinion can not be Brand) AND ACA is Brand , in same time you said


ACA is not a professional opinion about a diamond''s cut issued from a respected organization ( or man ) considered AN (not THE) authority in the industry.”

If we cut last part we receive ( Because even AGS can not be considered AN (not THE) authority in the ALL diamond industry)



ACA is not professional opinion about a diamond''s cut issued by a respected organization ( Man).



I do not think so. Just it is follow from your statements



its is very funny.



Of course ASG000 is professional opinion, but it is BRAND for Consumer too



I never say What Brand institute is something bad or you can build Brand by promotion only.
Serg, I''m truly sorry, but for the life of me, I just don''t understand what you''re trying to say here.

ACA isn''t interchangable with AGS in that statement.
33.gif


"I never say what brand institute is something bad?" What does that mean, Serg?
 
Date: 8/22/2008 2:00:45 AM
Author: Serg

Date: 8/21/2008 7:47:39 PM
Author: Allison D.


Date: 8/21/2008 7:30:52 PM
Author: denverappraiser
The point of branding is so that people can look simply at the brand and based on that feel like they know something of what it stands for. This is exactly how GIA reports are used and why people continue to insist that presence of the report causes the diamond to be ‘certified’ and therefore better than otherwise similar but uncertified stones. Examples of successful brands for merchandise abound from Harley-Davidson to Apple to Coke but branded professional opinions are fairly common too.

The Michelin star system for ranking hotels comes to mind. Hoteliers are very sensitive to what is required to meet a particular level and those with more peculiar tastes, say a mirror over the bed, hot pink curtains or a pool table in the lobby, find that their desires aren’t well represented in the system. Everything gets homogenized to where all 3* hotels offer a very similar guest experience with hotels in locations ranging from Kowloon to Aspen. I dare say that this system has drastically altered the available offerings by hotels and hoteliers specifically adjust what they have in order to maximize the rankings and consequently their room rates and marketing. All curtains are muted and all have a restaurant that’ll serve bacon & eggs in the morning.

I agree with Serg that the same is happening with diamonds although I think GIA-excellent is more the culprit than AGS-0 and this has everything to do with their better brand recognition and skill at manipulating it.

Neil Beaty
GG(GIA) ICGA(AGS) NAJA
Professional Jewelry Appraisals in Denver
Neil, great analogy with the Michelin rating system.

Carrying that further, the fact that Michelin has developed a standard for a 5-star hotel accommodation hasn''t made 5-star suites the only desired type of room in the market. Motel 8 has built quite a great following by targeting their APPROPRIATE target market: travelers on a budget who''d rather spend their money on activities instead of plush pillows.

Bed & breakfasts are still wildly popular with some folks too, and many don''t conform to the Michelin 5-star rating. Some don''t have air conditioning; most don''t have a fitness center. They lack many of the amenities found at 5-star hotels. BUT.....people looking for a bed/breakfast aren''t the target audience/market for the 5-star Michelin rating.

Still others have successfully developed hostels geared to students who want to travel on the extreme cheap.

A market still exists for all of these non ''Michelin 5-star'' alternatives. Why? Because B&B operators, hostel operators, and 2-star budget motel operators have realized that NOT ALL of the market wants to spend $400 a night for a hotel room.

Hotels like the W, who DO cater to the lap of luxury client, certainly do compare their ''brand'' or offerings to others; they even highlight ''what we have that others don''t.''. Touting those features is *never* going to be compelling to someone who only wants to stay in a clean, cheap room and couldn''t care less about an on-site day spa. They are targeting their perceived SHARE of the market, not the entire market. They aren''t even trying to compete for other segments of the market, so it does no benefit to point out why they are more desired than a 2-star hotel.

The Michelin 5-star rating is only then going to influence those hotels who are ALSO targeting the 4- and 5-star hotel potential clients. Motel 8 couldn''t give two bits for the Michelin rating, and I''d bet my engagement ring they aren''t sitting in their corporate board room pondering adding fitness centers to their properties becuase of undue influence/pressure from the Michelin system.

Similarly, AGS0 saying ''this is what we consider a top-performing stone'' and issuing their equivalent of the Michelin 5-star seal of approval (the AGS0) label does not automatically make every buyer desire only an AGS0.
re: The ASG label automatically make every buyer desire only an AGS0.

Who did say it in this thread?
I do not not think what main problem is the language barrier .

You play in bad game .
I''m going to say this respectfully. You''re not the only one who has other business to do; I do as well, so I don''t have time to go back out and parse for you the many posts in this thread that make that precise point. It''s there.....several times.

I think a HUGE portion of this in indeed language barrier. You can accept that or not...your choice.

I''m trying to add to this discussion in GOOD spirit and intent. You can accept that or not, too.

I''m not interested in games, Serg. I have a long, rich track record here on PS of trying to add to the community here.

I don''t have an agenda to push here; I can''t say I believe the same is true for you, and perhaps that''s the inherent problem in trying to have this discussion. Maybe it''s just not possible.
 
Date: 8/22/2008 12:29:03 PM
Author: Allison D.

Date: 8/22/2008 2:00:45 AM
Author: Serg


Date: 8/21/2008 7:47:39 PM
Author: Allison D.



Date: 8/21/2008 7:30:52 PM
Author: denverappraiser
The point of branding is so that people can look simply at the brand and based on that feel like they know something of what it stands for. This is exactly how GIA reports are used and why people continue to insist that presence of the report causes the diamond to be ‘certified’ and therefore better than otherwise similar but uncertified stones. Examples of successful brands for merchandise abound from Harley-Davidson to Apple to Coke but branded professional opinions are fairly common too.

The Michelin star system for ranking hotels comes to mind. Hoteliers are very sensitive to what is required to meet a particular level and those with more peculiar tastes, say a mirror over the bed, hot pink curtains or a pool table in the lobby, find that their desires aren’t well represented in the system. Everything gets homogenized to where all 3* hotels offer a very similar guest experience with hotels in locations ranging from Kowloon to Aspen. I dare say that this system has drastically altered the available offerings by hotels and hoteliers specifically adjust what they have in order to maximize the rankings and consequently their room rates and marketing. All curtains are muted and all have a restaurant that’ll serve bacon & eggs in the morning.

I agree with Serg that the same is happening with diamonds although I think GIA-excellent is more the culprit than AGS-0 and this has everything to do with their better brand recognition and skill at manipulating it.

Neil Beaty
GG(GIA) ICGA(AGS) NAJA
Professional Jewelry Appraisals in Denver
Neil, great analogy with the Michelin rating system.

Carrying that further, the fact that Michelin has developed a standard for a 5-star hotel accommodation hasn''t made 5-star suites the only desired type of room in the market. Motel 8 has built quite a great following by targeting their APPROPRIATE target market: travelers on a budget who''d rather spend their money on activities instead of plush pillows.

Bed & breakfasts are still wildly popular with some folks too, and many don''t conform to the Michelin 5-star rating. Some don''t have air conditioning; most don''t have a fitness center. They lack many of the amenities found at 5-star hotels. BUT.....people looking for a bed/breakfast aren''t the target audience/market for the 5-star Michelin rating.

Still others have successfully developed hostels geared to students who want to travel on the extreme cheap.

A market still exists for all of these non ''Michelin 5-star'' alternatives. Why? Because B&B operators, hostel operators, and 2-star budget motel operators have realized that NOT ALL of the market wants to spend $400 a night for a hotel room.

Hotels like the W, who DO cater to the lap of luxury client, certainly do compare their ''brand'' or offerings to others; they even highlight ''what we have that others don''t.''. Touting those features is *never* going to be compelling to someone who only wants to stay in a clean, cheap room and couldn''t care less about an on-site day spa. They are targeting their perceived SHARE of the market, not the entire market. They aren''t even trying to compete for other segments of the market, so it does no benefit to point out why they are more desired than a 2-star hotel.

The Michelin 5-star rating is only then going to influence those hotels who are ALSO targeting the 4- and 5-star hotel potential clients. Motel 8 couldn''t give two bits for the Michelin rating, and I''d bet my engagement ring they aren''t sitting in their corporate board room pondering adding fitness centers to their properties becuase of undue influence/pressure from the Michelin system.

Similarly, AGS0 saying ''this is what we consider a top-performing stone'' and issuing their equivalent of the Michelin 5-star seal of approval (the AGS0) label does not automatically make every buyer desire only an AGS0.
re: The ASG label automatically make every buyer desire only an AGS0.

Who did say it in this thread?
I do not not think what main problem is the language barrier .

You play in bad game .
I''m going to say this respectfully. You''re not the only one who has other business to do; I do as well, so I don''t have time to go back out and parse for you the many posts in this thread that make that precise point. It''s there.....several times.

I think a HUGE portion of this in indeed language barrier. You can accept that or not...your choice.

I''m trying to add to this discussion in GOOD spirit and intent. You can accept that or not, too.

I''m not interested in games, Serg. I have a long, rich track record here on PS of trying to add to the community here.

I don''t have an agenda to push here; I can''t say I believe the same is true for you, and perhaps that''s the inherent problem in trying to have this discussion. Maybe it''s just not possible.

Re: I''m not interested in games, Serg. I have a long, rich track record here on PS of trying to add to the community here.


Allison,
In such case you need stop your bad game to substitution statements your opponents.

Of One Your game in this Thread is:


1) If You do not like some statement ( for example “A”)
2) You change statements “A” to statement “A1” . “A” and “A1” looks very similar , but have quite different sense
3) You publish your post where you criticize statement “A1” inside infrastructure post of your opponent
4) You easy show what statement “A1” is not correct
5) Your posts misleading some readers what statement A is not correct.
6) But you even did not try disprove “A”
Just stop such games and start Fair discussion without tricks and games
 
Date: 8/22/2008 12:45:41 PM
Author: Serg


Re: I''m not interested in games, Serg. I have a long, rich track record here on PS of trying to add to the community here.



Allison,
In such case you need stop your bad game to substitution statements your opponents.

Of One Your game in this Thread is:



1) If You do not like some statement ( for example “A”)
2) You change statements “A” to statement “A1” . “A” and “A1” looks very similar , but have quite different sense
3) You publish your post where you criticize statement “A1” inside infrastructure post of your opponent
4) You easy show what statement “A1” is not correct
5) Your posts misleading some readers what statement A is not correct.
6) But you even did not try disprove “A”

Just stop such games and start Fair discussion without tricks and games
Serg:

1) I do not HAVE ''opponents''. I''m not trying to WIN anything; I don''t give a rat''s behind if you agree with me or not. I''m adding MY perspective to a discussion and TRYING (albeit unsuccessfully, evidently) to explain why I feel as I do.

2). Makes completely no sense.

3). Quoting is a way to refer back to what you''re trying to respond to and provide more clarity. It''s been part of PS since I came here six years ago. If you don''t like that system, talk to Andrey.

4). Again, makes completely no sense.
Beyond that, you seem to be insistent that there is a singular ''correct'' point of view. I disagree, and I will
continue to disagree until I see something that makes sense to me otherwise. So far, I haven''t seen it.

5). Again, makes completely no sense.

6). What? This, too, makes completely no sense.

I can ASSURE you I''m trying to have a fair discussion, but you seem jaded into thinking I have an agenda. Until you''re prepared accept that I don''t, I don''t see the opportunity for a constructive discussion.

This isn''t a game to me, Serg. If you think otherwise, we cannot even reach a common platform to have a meaningful discussion, and it''s pointless to continue trying.
 
This discussion seems to have gone SO far off-topic, it''s not even funny.

Recentering on what it was about........

I think the podcast was good. I think it is a helpful tool for consumers who are trying to understand enough about diamonds to make an informed purchase. I think it helps consumers to understand that many terms in the diamond industry are unregulated and therefore shouldn''t be taken at face value. I think it''s important for consumers to understand that differences exist in the various products and what those differences mean to them financially in a purchase situation.
 
This thread makes my teeth hurt
40.gif
 
Date: 8/22/2008 1:04:57 PM
Author: Allison D.

2). Makes completely no sense.

It would seem to me that Serg is asking you to stop using analogies. Why not just make your point using the topic at hand? It is much simpler and more to the point. The rules of logic can get twisted when analogies are used.
 
How you get "please don't employ analogies" out of "Your posts misleading some readers what statement A is not correct. " is beyond me. Personally, I think you're projecting something not meant.

If, however, you have managed to capture the essence of what Serg meant and that is indeed what he meant, I'd say this:

With due respect, I post in the way that makes sense to me. If I think an analogy might help explain what I mean or my intent, I use it. It's not a 'game', it's a different way of trying to explain an idea. Given that Neil and several others employ analogies when they think it will help, I feel I'm in decent company doing so.

FYI - I did try to make the point using the topic at hand. I felt it wasn't understood, so I tried to find another way that might better illustrate the idea.

While it might not be Serg's preferred methodology or yours, it is mine, and it often helps others.

If you dislike them, you have my personal invitation to ignore my contributions and focus on other posts you find value in. No offense will be taken.
 
Date: 8/22/2008 12:29:03 PM
Author: Allison D.
I don't have an agenda to push here;

Sorry but that just cracked me up.
Of course you have an agenda and that is to protect the selling points of the company that pays your paycheck.

Now before you say nana you do too.
Well of course I do...
kicken diamonds for everyone! and a chicken in every crock pot!
The difference is I don't get paid when someone buys a kicken diamond and never have.

Where we disagree is you see it as everyone should produce and buy "AGS Ideals" and I see it as everyone should produce beautiful diamonds with the type of rough they have to work with rather than ugly ones and people should consider buying them.
There are 2 parts to that:
1: Consumer mind share
2: Cutter mind share
Both can be achieved here at PS as they are both reading here.
I have shown several examples here on PS and given away 10s of thousands of dollars of work for free on here to make that happen.
When I am done with my step cut articles the entire blueprint for creating and buying beautiful step cuts is going to be up on PS for both to read.
 
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