what is ASG000? ( AGS triple zero)Date: 8/21/2008 4:41:25 PM
Author: Allison D.
Let me be clearer:Date: 8/21/2008 3:56:25 PM
Author: denverappraiser
Date: 8/21/2008 2:04:47 PM
Author: Allison D.
The labs are not themselves ''brands'', but the top cut grades do function similarly to a brand among those who seek top-shelf cut.
Allison,
The labs are very much brands. GIA enjoys arguably the most powerful brand name in diamonds and customers and dealers alike routinely demand their stamp of approval before buying or selling a stone, top shelf cut or not. Knockoffs and imitators abound. If that’s not branding I don’t know what is.
Lab names aren''t brands of diamond in the same way that HOF, A Cut Above, or Cut by Inifinity are.
It''s a brand of ''seal of approval'' or ''level of quality'', sure.....but it''s not a brand of diamond.