- Joined
- Sep 3, 2000
- Messages
- 6,697
I think we are all talking about slight increases in dispersion being used to help delineate a "brand", not to truly alter what most folks consider a really beautiful looking diamond. The marketing of diamonds, especially the creation of successful brands, is making slight distinctions about some very similar products. It can be legitimate if there are definite, producer standards for a specific brand which are consistently being met.
I don't doubt that having a non-round shape may help a branded stone achieve more dispersion at some points around the stone. If these stones are consistent in added dispersion and this is the marketing choice of the producer, then I have no problem with it. A fine diamond MUST have brilliancy, scintillation and intensity in certain groups of proportions to look excellent in appearance (beauty). It can have slightly varying levels of dispersion determined by the cut style and continue to be highly attractive.
I don't doubt that having a non-round shape may help a branded stone achieve more dispersion at some points around the stone. If these stones are consistent in added dispersion and this is the marketing choice of the producer, then I have no problem with it. A fine diamond MUST have brilliancy, scintillation and intensity in certain groups of proportions to look excellent in appearance (beauty). It can have slightly varying levels of dispersion determined by the cut style and continue to be highly attractive.