by lamenramen » Apr 14, 2012 Hello, I am under the impression that signature hearts and arrows, or super ideal, Triple X stones, AGS 000 (or insert your own top of the line stone name) are pretty nice. And I know that the Whiteflash A Cut Above, a Bryan Gavin Signature diamond, are just branded names. If I buy say, a Whiteflash A Cut Above, am I just paying a premium b/c they are doing the 'legwork' for me? Could I find an identical diamond, with the same performance by just plugging in proportions to an HCA when searching through loose diamonds online--thereby saving alot of money? I see some stuff about how A Cute Above diamond is roughly the top 10% of an AGS ideal diamond. This says to me that if I find an AGS 000, or a GIA XXX stone, this would just get this stone in the nomination process for being A Cut Above. And 90% of these stones would be rejected. I'm not sure what the consensus is if people can see visible differences in A Cut Above stones, or if it's really more a mind thing. That is, AGS 000 should be more than enough visually. But there's no way that I can see one of these super amazing stones in person (I think) so how will I know if it's worth it? I also had this idea that all of the best of the best, are going to be sifted through by these online vendors and be given the 'signature' label and the added markup, so trudging through loose diamonds won't really turn up anything. Is it best to think of these signature diamonds as a shortcut to the top of the line for the risk averse, lazy searchers, or really rich folks? Or are these diamonds of a certain quality that I'm not going to find unless I pay up? It appears that the markup could be 33% higher.