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IGI CERTIFICATE

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sturkiej

Rough_Rock
Joined
Oct 1, 2002
Messages
52
JUST CURIOUS IS THERE A REASON WHY ALMOST OR ALL OF THE STONES AT LOCAL STORES OR STORES LIKE ZALES HAVE IGI CERTIFICATES???

JASON
 

oldminer

Ideal_Rock
Trade
Joined
Sep 3, 2000
Messages
6,398
Yes.

IGI does these certs for very little money and that is just about what they are worth to consumers. Labs have a lot of overhead and great quality reports or appraisals cost too much for mass marketing games. CAREFULLY read the very fine print on the back of these documents and you will see why.

Chain merchandisers have found this system very attractive. I can't say I blame them for liking this method as it works very well. Sophisticated buyers find many better ways to make similar purchases, however.

There are more hot dogs sold every day than steaks. Are you a steak customer or a hot dog (customer)? :)
 
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