When you look at a diamond you can see many things: brightness, contrast, fire, sparkle, etc. Often these are produced by different types of lighting like spot lighting, florescent, daylight, etc, right?
B&M jewelry stores often employ spot lighting I believe. While this can make all diamonds look good, what is it really doing? Making them brighter? Or is it spot lighting that is supposed to increase the fire? If you have to look at a diamond in a stores, what can be done to better evaluate the cut? What would you say "day-to-day" viewing conditions are once the diamond is on her finger, around the house, outside, etc. What should I be looking for in different types of lighting? Thanks - I'd rather not be duped into buying a stone that looks good in the store but is lifeless once outside.
B&M jewelry stores often employ spot lighting I believe. While this can make all diamonds look good, what is it really doing? Making them brighter? Or is it spot lighting that is supposed to increase the fire? If you have to look at a diamond in a stores, what can be done to better evaluate the cut? What would you say "day-to-day" viewing conditions are once the diamond is on her finger, around the house, outside, etc. What should I be looking for in different types of lighting? Thanks - I'd rather not be duped into buying a stone that looks good in the store but is lifeless once outside.
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