Cehrabehra
Super_Ideal_Rock
- Joined
- Jun 29, 2006
- Messages
- 11,071
Even still, here and now, Garry - you see FIC, TIC, and BIC and think oh - no extremes for me! perfection must be in the *balance* between the two!Date: 4/30/2007 8:47:54 PM
Author: Garry H (Cut Nut)
Why does diamond – the ultimate luxury product – loose out so badly to “other luxury goods”? It is because other luxury industries (expensive cars, high fashion, yachts, etc,) practice technical novelty, fashionable brands and customization, while diamonds evolved into a very traditional business with little innovation. How did it happen?
Since the early 1900’s professionals worked with cuts to stimulate consumer demand by offering different diamond shapes and by working to improve the proportions of the most popular shape, the round brilliant.
The very successful “Diamond is Forever” campaign was the first major step towards stopping diamond Cut evolution. It was launched by De Beers in the 1940’s and created a mass diamond market, especially for diamond engagement rings. However, this mass marketing ideology did little to differentiate between diamonds, so the main market differences became those of nature: clarity, colour and size.
In the fire size poll I did a couple days ago, over 50% said they preferred medium sized fire like that of a round brilliant and this was no surprise. only 14% (as of now) have said they like pinfire such as found in radiant and princess and yet the princess is wildly popular - even here. Chunky omc/oec fire got a whopping 30% vote and we all know that omc/oec make up a far lesser % of what even the people here buy. They go for the rounds because they're a) THE BEST and b) STRONG AND SYMMETRICAL.
How much you wanna bet the first person who can make an optically symmetrical, optically powerful, high crowned, pretty from 180*, chunky faceted stone is going to make a mint?
ETA just to clarify - doesn't have to be a cushion shape - in fact if you take what we know (or rather what YOU know) about rounds and just fiddle with it, that would be really easy and you'd (relatively quickly) reinvent the OEC maybe calle it the MEC (modern european cut lol - or OEB old european brilliant) omg it could certainly be the next big thing with not a whole lot of effort. If people could buy oec stones that were optically superior... it wouldn't take ALL of the market from ACA for example - but if WF had two distinct flavors - vanilla and chocolate - to offer, wouldn't that be fantastic?? Deal with cushions later, they're PITAs lol