I know the usual critique of the Forevermark diamonds - isn't a lab, that uses unknown criteria, paying a premium for marketing, etc - and usually I only go for the GIA. The idea of paying more for a Forevermark over a GIA diamond has always seemed ridiculous to me. Especially when it comes set in something that cost more because of a designer name, it is obviously a bad buy IMO.
However, what about buying a loose Forevermark diamond for the same price as a GIA diamond? The retailer has offered to get a GIA cert, with the implied guarantee that it will get the same grade as from Forevermark, on whatever I buy. I am not looking at one particular diamond, there are a variety available to choose from. Some are GIA and others are Forevermark, but the cost is the same for either and extremely competitive.
Opinions?
However, what about buying a loose Forevermark diamond for the same price as a GIA diamond? The retailer has offered to get a GIA cert, with the implied guarantee that it will get the same grade as from Forevermark, on whatever I buy. I am not looking at one particular diamond, there are a variety available to choose from. Some are GIA and others are Forevermark, but the cost is the same for either and extremely competitive.
Opinions?