Disclaimers for Photoshopping models in ads?

[kenny]

We all remember that Dove Evolution video that points out how heavy Photoshopping harms society since real humans could never live up to an anatomically-impossible ideal of such manufactured 'beauty'.
That video is probably responsible for this new push to get advertisers to tone down the Photoshopping, or put a disclaimer in their ad admitting it.

http://www.youtube.com/watch?annotation_id=annotation_3280203671&feature=iv&src_vid=iYhCn0jf46U&v=17j5QzF3kqE

I'm really glad to see them putting pressure on advertisers.

 

[momhappy]

It's a nice concept, but I don't really see a "disclaimer" as having any large scale impact. I'm guessing that an actual disclaimer would probably amount to some teeny-tiny words in the bottom corner of an ad/photograph and I don't think that most people stop to read fine print when flipping through magazines, etc. I am already aware that images are photoshopped, so I don't need a disclaimer to tell me what I already know.

 

[JulieN]

Personally, I really enjoy seeing made-up beautiful women digitally edited to look even better.

 

[kenny]

I enjoy watching what Photoshop can do.
I can't count how many times I've watched the Dove Evolution video.
It is a fascinating process!!!

I cringe when I see a head pulled up to lengthen the neck or the legs pulled to be longer.
Even though I know it's just software I have a visceral reaction that's a bit like watching a person stretched on a 16th-century torture rack.



But I do get how being bombarded from birth by zillions of images of women with Barbie-doll proportions can make a woman/girl disappointed when they look into the mirror.

I'm really glad the advertisers are getting pressured to cool it.

If you google 'Playboy Photoshopping' the first link is fascinating, though obviously NSFW.

 

[dk168]

Not along ago, adverts for mascaras in magazines had to declare if the lashes had been digitally modified or if false lashes had been added/used, so as not to mislead the potential buyers, even though the declaration was tiny when compared to a double-page spread for the advert.

Nowadays, the adverts appear to be more natural, i.e. the lashes are unevenly spaced, and the coating of mascara on the lashes is not entirely lump free!

DK