- Joined
- Mar 28, 2001
- Messages
- 6,340
It is interesting reading this letter because it clearly represents a different school of thought and perhaps one that is the most popular within the trade. A school of thought that (if you've been in this trade any period of time) we *all* subscribed to.
I can't remember exactly where I read this but almost everytime I hear a seminar concerning "Internet sales" within our trade alot of times it's a seminar teaching jewelers how to combat this and answer objections, etc. Why fight it and just not flow with it? When we started up back in 1998 on the web we never even heard of Hearts & Arrows and our online inventory primarily consisted of 60/60's and many stones with more wacky combinations than that!
I have to admit. When I first heard of H&A the first word that came to my mind was "gimmick"!
Robin/Todd, Rich, Brian...when did you guys start really *seeing the light*? Can you name a time you can remember that was your turning point? I know the net has really changed the way we do things now as compared to 5 years ago (heck... even a month ago!). R/T ... didn't you guys *first* have a store then closed it for net only then went back? Curious.
Peace,
I can't remember exactly where I read this but almost everytime I hear a seminar concerning "Internet sales" within our trade alot of times it's a seminar teaching jewelers how to combat this and answer objections, etc. Why fight it and just not flow with it? When we started up back in 1998 on the web we never even heard of Hearts & Arrows and our online inventory primarily consisted of 60/60's and many stones with more wacky combinations than that!
I have to admit. When I first heard of H&A the first word that came to my mind was "gimmick"!
Robin/Todd, Rich, Brian...when did you guys start really *seeing the light*? Can you name a time you can remember that was your turning point? I know the net has really changed the way we do things now as compared to 5 years ago (heck... even a month ago!). R/T ... didn't you guys *first* have a store then closed it for net only then went back? Curious.
Peace,