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Brian Gavin Diamonds - Thoughts about MMD vs Mined

holeydonut

Shiny_Rock
Joined
Aug 20, 2018
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263
Naturally this is just my opinion but, I wanted to give my feedback comparing BGD's Lab vs his Mined round brilliant cut diamonds. This isn't meant to bash or promote BGD, I'm just providing my thoughts.

In 2018, I purchased an engagement ring from BGD (pics in the thread here). In my opinion, BGD's round brilliant cuts are second to none. I think any stone you get from BGD will be very good; they take the guesswork out of whether you're getting high quality. The quality of his rings/settings are also up there with some of the premium brands I looked at (HW, Cartier, etc). But back in 2018, BGD wouldn't touch a MMD. Things changed this year, and BGD started offering MMD with their high standards for cut quality.

I had been investigating giving my wife a matching pendant to go with her engagement ring. But with the prices for similar-sized mined diamonds costing the same as a few bathroom remodels, it didn't make financial sense.

So, learning earlier this year that BGD was cutting MMD gave me a great opportunity to compare the two. My iPhone camera isn't going to do these stones justice, but BGD's round brilliant MMD (1.74 carat) pendant looks amazing paired to BGD's "Brian Gavin Black" mined diamond (1.81 carat). With my limited tools now, I won't be able to get up close like did in my original thread about the engagement ring.

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I don't think the average person or even a Pricescope user (haha!) would be able to tell the difference between the two options as an eye-clean view. They both sparkle like crazy and have the brilliance you'd expect from BGD. So if you're prioritizing the appearance of the stone and cut, MMD from BGD will check all the important boxes.

While the appearance of the two looks great together, the main drawback is that you know these MMD bring in less profit/margin compared to normal mined diamonds. BGD's normal "Black" and "Signature" lines have the AGS report laminated and presented in their respective fancy cases. And the presentation is very curated to communicate the quality of their products. This may only be a few bucks of extra cost; but it's margin lost nonetheless for BGD. (I still have my reservations on whether his "Black" ring case can be used for an engagement proposal, but you can tell Brian Gavin cared a lot about putting the presentation together to highlight the diamond and cut of his "Black" line)

But the BGD Lab just comes with a 8 x 11 copy paper of the AGS folded and stuffed in a plastic sleeve. The pendant is presented in a decent cardbox box, but it's meant more for rings/earrings. The box has a few notches to hold the chain, but doesn't have a clip on back to float the pendant. Instead they use scotch tape to hold the chain to the box insert. I've purchased bargain pendants from Blue Nile that had a better presentation... so BGD is definitely making a statement that these MMDs slot somewhere between cosmetic and low-end.

I'm still on the fence around Lab Grown diamonds, but they offer enough pros to be worth a consideration for the right occasion and right recipient. But since MMD are simply "not mined". So MMD starts to evoke some of the feelings shared with CZ/Diamonique jewelry. Rightfully or wrongfully, the stigma is there. The Diamond industry is no slouch; they've carefully developed the luxury/premium element of a mined diamond over decades. So there's a strong cachet around the premium pricing and overall end-to-end luxury of a mined diamond.

I don't think I'll buy another MMD for a while. I agree the value is there for the appearance and "true diamond composition", but MMD comes with drawbacks due to how mined diamonds are marketed and perceived by the public at large.
 
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Considering their prices for MMD are quite high compared to their competition I would expect better presentation from BGD. That it is disappointing. However, you can get gorgeous presentation from many other MMD providing companies such as Frank Darling, James Allen, Clean Origin, etc. without paying for the BGD name. Do you have to do a bit more leg work to make sure you get a beautifully cut stone. A little but your savings will be significant and your experience will be better.
 
Considering their prices for MMD are quite high compared to their competition I would expect better presentation from BGD. That it is disappointing. However, you can get gorgeous presentation from many other MMD providing companies such as Frank Darling, James Allen, Clean Origin, etc. without paying for the BGD name. Do you have to do a bit more leg work to make sure you get a beautifully cut stone. A little but your savings will be significant and your experience will be better.

Yeah, I agree James Allen kind of goes over the top in terms of their boxes and presentation! My wife is never going to see these AGS reports so I guess it doesn't matter if it's thin copy paper or laminated hah.

Ultimately Brian Gavin values the cut/quality of the actual gem and setting; to which he nails that aspect 10/10. So maybe it's just on the buyer to hit up Etsy and get a premium box for the gift presentation.

Back when I got the engagement ring, I actually spoke with Brian Gavin himself about these boxes. He said he went away from polished wood (sometimes referred to coffin-style) boxes because he felt that fine wooden boxes required trees, and the owners often just put the boxes away never to be seen again. So he liked the sustainability of cardboard boxes.

Looking beyond the box... for sure BGD is taking a risk putting MMD out there with his name. It's a tough balance to put his premium cuts to bear on something many may view as not premium. In the online space, Whiteflash won't do lab grown cuts; but I guess they will mount lab diamonds in their settings. And you know Cartier, HW, Tiffany wouldn't touch lab diamonds because they're worried about cheapening their brands.
 
And you know Cartier, HW, Tiffany wouldn't touch lab diamonds because they're worried about cheapening their brands.

That is no longer true.

 
Looking beyond the box... for sure BGD is taking a risk putting MMD out there with his name. It's a tough balance to put his premium cuts to bear on something many may view as not premium. In the online space, Whiteflash won't do lab grown cuts; but I guess they will mount lab diamonds in their settings. And you know Cartier, HW, Tiffany wouldn't touch lab diamonds because they're worried about cheapening their brands.

I actually don't think he's taking a risk - I think just as jewelers who didn't move to the internet when that happened, or instagram in the past five or so years, have been left behind and often gone out of business, jewelers who don't offer lab grown diamonds will likely see their business share diminish over time. At least a third of the people I know who have gotten engaged in the past several years have gotten lab diamonds, and these are all people who could have afforded mined. It's an expanding segment of the market.
 
I actually don't think he's taking a risk - I think just as jewelers who didn't move to the internet when that happened, or instagram in the past five or so years, have been left behind and often gone out of business, jewelers who don't offer lab grown diamonds will likely see their business share diminish over time. At least a third of the people I know who have gotten engaged in the past several years have gotten lab diamonds, and these are all people who could have afforded mined. It's an expanding segment of the market.

I share your sentiments. I was excited to see a super ideal vendor offer lab. We, too, can afford mined for our potential new ring but are leaning towards labs. Lab also offers people to buy multiple rings for the cost of one mined. If white flash or Victor Canera start offering lab i may just lose my mind.
 
That is no longer true.


LVMH may have a stake in this tech, but they so far haven't allowed those lab diamonds through the sales channels of their premium brands.

I agree the sentiment is skewing toward more interest in lab grown, but (at least in my age group) lab grown isn't prevalent. I can't imagine anyone I know giving or accepting an engagement ring knowing it was a MMD. The "natural" diamond marketing is very effective lol.

I think having super-ideal MMD cuts is a win-win for now.
 
I'm inching closer to what most consider retirement age. And mined diamonds hold absolutely zero mystique for me. I've bought and sold many since my divorce in 2004. I have always thought that if they ever started cutting meds into superideals, or great antique cuts, the mined diamond game is over for me. That day has definitely arrived. I think lab diamonds will drive down the worth of lab diamonds, because diamonds are bought for looks. If lab diamonds no longer *look* inferior, why would any sensible person consider them inferior? The spray paint graffiti writing is on the wall: Lab diamonds will win. Mined diamonds will become a relative minority of sales, to a certain type of consumer. People like me are already out the door and down the road. We're not coming back.
 
I'm inching closer to what most consider retirement age. And mined diamonds hold absolutely zero mystique for me. I've bought and sold many since my divorce in 2004. I have always thought that if they ever started cutting meds into superideals, or great antique cuts, the mined diamond game is over for me. That day has definitely arrived. I think lab diamonds will drive down the worth of lab diamonds, because diamonds are bought for looks. If lab diamonds no longer *look* inferior, why would any sensible person consider them inferior? The spray paint graffiti writing is on the wall: Lab diamonds will win. Mined diamonds will become a relative minority of sales, to a certain type of consumer. People like me are already out the door and down the road. We're not coming back.


Yeah, I think in the long term the whole premise of diamond jewelry being a premium/cachet item will just diminish altogether. Since the entire reason people get opulent displays of riches is to... display riches. As Lab prices continue to drive the price of diamonds down, both the MMD and "natural" versions will be less relevant.

But for now, mined/natural diamond prices seem crazy! Just for funsies I looked to see what it'd cost to get the same natural engagement ring from 2018. It'd be +50% before taxes from BGD! Yikes! Lab seems the way to go now!

IMO, the whole reason the engagement ring exists is for proof that the money could be spent; not that it was necessarily spent pragmatically. Certain folks will still need to spend to prove their standing and commitment, so if it's not diamonds it'll be something else. A down payment on a house makes way more sense hah.
 
I agree with you @holeydonut! I mentioned it earlier in another thread but I bought a Canera H&A 2.15 for 24.9k and the same diamond now is over 40k in a short period of time. Does this make the mined diamond more special and elusive to me? Nope. My husband and I are also in the stage of life where we have so many expenses with our kids. It is wise for us to put extra savings aside because you just never know when life will hit you. We started college funds for our kids the week they were born but you never know what other things may hit like job losses, medical expenses, an unexpected tax payment. Even when our house overflowed twice in TX, we had premiums to contend with etc.
 
I bought my BGD ring in 2017 and literally the only reason I didn’t go with lab-grown back then is that there was no super-ideal lab grown option at the time. (I had previously bought and returned an underwhelming ideal-cut James Allen ring and knew that for me going forward super-ideal was the only way.) I did not care about mystique or packaging. Still don’t. Cut is what matters. You can buy the fanciest box imaginable with just part of the money you save by ignoring the diamond industry marketing. Maybe that’s the perk of being a woman buying for myself. I don’t have to worry about my choices being second guessed by the recipient! (I chose a K, which I absolutely love, without worrying about it not being “good enough.”) I did stick with just over a carat, because I knew people would ask and I didn’t want my husband to look frugal with my engagement ring.
 
I just received a loose lab BGD stone after buying several natural ones over the past year or so. If it weren't for this post, I don't think I would've noticed the difference in packaging. The non-laminated AGS certificate is really the only difference. I guess I also didn't get yet another H&A viewer along with it. Since I have about 5 or 6 of them, I can't say I was disappointed.
 
I just received a loose lab BGD stone after buying several natural ones over the past year or so. If it weren't for this post, I don't think I would've noticed the difference in packaging. The non-laminated AGS certificate is really the only difference. I guess I also didn't get yet another H&A viewer along with it. Since I have about 5 or 6 of them, I can't say I was disappointed.

Yeah it looks like you purchase loose stones from BGD... but I'm buying mounted jewelry in platinum settings. So now I have to go find an adequate (not cardboard) box to actually gift the finished jewelery. It's just an annoying extra step since BG proclaims to be a perfectionist, but he punctuates his jewelery with cardboard boxes lol. I don't know why he won't even offer to sell his more premium boxes. It would save me the hassle, and I'd pay for it if it were an option.

But of course his cuts are second to none hah. But come on BGD!!! You'll give an orange bag and cool heart doo-dad for pearls ... but you give me a cardboard box for a diamond pendant set in platinum? Booooo.

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I also wonder if Whiteflash still gives the coffin boxes. Maybe I'll just buy from them next time and save myself box-angst.

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@holeydonut , I completely understand the disappointment and would find it annoying too if I were shopping for a present for someone else. Don't really see how it makes sense either, surely cutting the stones to super ideal proportions costs more than a nicer jewelry box.
 
@holeydonut , I completely understand the disappointment and would find it annoying too if I were shopping for a present for someone else. Don't really see how it makes sense either, surely cutting the stones to super ideal proportions costs more than a nicer jewelry box.

I guess BGD helps mom and pop Etsy shops hah. I got this neat-o heart box for the gifty-gifting. 0% sustainable rosewood! Looks soooo much nicer lol.

Yes, there is lots of irony by using one of BGD's satin/wood ring boxes to use as a display platform for this pendant.

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Beautiful box! Certainly helps with gift presentation!
 
I share your sentiments. I was excited to see a super ideal vendor offer lab. We, too, can afford mined for our potential new ring but are leaning towards labs. Lab also offers people to buy multiple rings for the cost of one mined. If white flash or Victor Canera start offering lab i may just lose my mind.

Someone may have already said this but VC does offer lab.
 
Someone may have already said this but VC does offer lab.

Does he source lab or does he cut his own lab stones to his ideal specs? My understanding is he sources labs.
 
Does he source lab or does he cut his own lab stones to his ideal specs? My understanding is he sources labs.

I'm not sure, last I spoke to him was a year ago and at that point he only sourced. Might still be that way!
 
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