- Dec 31, 1999
Three pages article on Blue Nile in New York Times: When Buying a Diamond Starts With a Mouse"MARK C. VADON is one of the world’s top diamond retailers, but wholesalers often decline to meet with him on the convention floor at jewelry trade shows. At the very least, many ask him to flip over his nametag so that no one knows who he is or what company he runs."
"...many smaller jewelers have been threatening to boycott wholesalers that supply online retailers. At the same time, consultants have been earning a handsome living advising retailers struggling to compete with Blue Nile — teaching them to “romance the stone,” as one consultant, Shane Decker, put it, using industry-speak for stressing the whole diamond-buying experience over merely the price."
Nice picture of their shipment center. (photo from NYT site: http://www.nytimes.com/imagepages/2007/01/07/business/07nile_CA1_ready.html)