- Joined
- Sep 3, 2000
- Messages
- 6,696
We have had the opportunity to see quite a few GIA Excellent and AGS 000 cuts and have found a fairly broad range of light performance quality differences within these "top of the market" stones. We have seen AGS 0 princess cuts which scored Excellent+ down to Good on the ImaGem device.
All of these diamonds are very beautiful and possibly the lowest scoring one might please someone best as individual tastes differ. However, we feel that there is a large body of consumers hunting the market for the highest performance stones and that they are willing to pay a premium for a truly top performer. This does not diminish any stone within the top range, but only enhances the value of those near or at the very top of light performance.
Sightholders today don''t feel this premium market is worth their time because they say "no one has asked us for it, and until they do, we won''t look into it." My thought is that informed consumers can drive the market and increase the availability of the most well cut diamonds just by asking for them. The diamond market is extremely sensitive to demand. Diamond cutters have been told by DeBeers to make the most out of the rough material and to promote it, not just cut and wait.
If consumers want the best performing diamonds, there is technology out here today to identify it. Just make your voices heard. The discrimination of placement within the upper grades of GIA and AGS is a relatively easy task for technology. This does not mean that a lesser performing diamond might not make you totally pleased, but for performance nuts, only the most and best is right.
All of these diamonds are very beautiful and possibly the lowest scoring one might please someone best as individual tastes differ. However, we feel that there is a large body of consumers hunting the market for the highest performance stones and that they are willing to pay a premium for a truly top performer. This does not diminish any stone within the top range, but only enhances the value of those near or at the very top of light performance.
Sightholders today don''t feel this premium market is worth their time because they say "no one has asked us for it, and until they do, we won''t look into it." My thought is that informed consumers can drive the market and increase the availability of the most well cut diamonds just by asking for them. The diamond market is extremely sensitive to demand. Diamond cutters have been told by DeBeers to make the most out of the rough material and to promote it, not just cut and wait.
If consumers want the best performing diamonds, there is technology out here today to identify it. Just make your voices heard. The discrimination of placement within the upper grades of GIA and AGS is a relatively easy task for technology. This does not mean that a lesser performing diamond might not make you totally pleased, but for performance nuts, only the most and best is right.