Affinity cut

[act1980]

What is this? Can someone shed some light please? Thank you!

 

[OoohShiny]

Is it from Adiamor?

If so, it appears it's just a name / branding for their 'top spec' MRB diamonds.

 

[Kaycee2018]

Many diamond retailers label what they consider top quality cut diamonds. Adiamor uses the term Affinity, James Allen uses True Hearts, Blue Nile uses Astor Ideal, etc. There is no specific information as to what qualifies these diamonds as such and there is no consistency between the retailers. So just because Adiamor labels a diamond as Affinity doesn't mean the same diamond listed with James Allen will be labeled True Hearts. Most diamonds listed online are not owned by or in possession of the retailers. Instead, retailers have agreements with the suppliers to list them, so you will often find the same diamond listed with multiple retailers. Just because a diamond is labeled as such doesn't mean it meets "PS Quality", which is the term used here to describe top quality cut diamonds that aren't branded Super Ideals (which are sold by Super Ideal vendors like Whiteflash, Brian Gavin, etc.).

 

[Skyjems]

Most diamonds listed online are not owned by or in possession of the retailers. Instead, retailers have agreements with the suppliers to list them, so you will often find the same diamond listed with multiple retailers.

It's actually not even as formal as this.

There are wholesale trading platforms that have APIs that you can install on your site and make it look like you have $10 billion dollars in inventory.

These now exist for coloured stones as well.

One of the most common first questions I get is 'is this gem in your personal stock', it was odd at first (going back ten years or so) but it's a very good first question!

If the gem is not in possession of the person who you are buying from, there is a good chance that you will have a hard time returning it if you don't like it.

 

[act1980]

Is it from Adiamor?

If so, it appears it's just a name / branding for their 'top spec' MRB diamonds.

Yes it is. Thank you

 

[act1980]

Many diamond retailers label what they consider top quality cut diamonds. Adiamor uses the term Affinity, James Allen uses True Hearts, Blue Nile uses Astor Ideal, etc. There is no specific information as to what qualifies these diamonds as such and there is no consistency between the retailers. So just because Adiamor labels a diamond as Affinity doesn't mean the same diamond listed with James Allen will be labeled True Hearts. Most diamonds listed online are not owned by or in possession of the retailers. Instead, retailers have agreements with the suppliers to list them, so you will often find the same diamond listed with multiple retailers. Just because a diamond is labeled as such doesn't mean it meets "PS Quality", which is the term used here to describe top quality cut diamonds that aren't branded Super Ideals (which are sold by Super Ideal vendors like Whiteflash, Brian Gavin, etc.).

Thank you. Its interesting because I've looked at a few Affinity cuts and a lot don't even get good HCA scores!