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On 12/16/2002 2:37:01 AM
golfer, I think that is a pretty darn accurate rule of thumb!!!
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Thanks. I think it works, too. My take on Eightstar's (given my rule of thumb for pricing) is that they are only worth it if:
1) You have maxed out the other C's to your cost-neutral preferences (except perhaps clarity)
and
2) Money is not a live issue -- at least, you don't care about doubling your price after you've maxed out the other C's
and/or
3) You have some other reason to believe that an Eightstar is virtually demanded by the person you are shopping for (or yourself), assuming that the person understands #1 and #2 and has a rational reason for wanting the Eightstar, given the pricing rule of thumb and #1 + #2.
I'm sure there are plenty of situations where these rules might apply, but I think Eightstars are 95% hype and marketing.