JCK’s “10 Products That Revolutionized the Jewelry Trade”

By Erika W.

A few months ago JCK published a list of “10 Products That Revolutionized the Jewelry Trade.” While we don’t envy this task, which JCK admits was rife with conflict, we’re hard-pressed to see how the jewelry trade can be reduced to 10 products. JCK’s “products” include “jewels, watches, techniques, and even something as ambiguous as a concept.”

Here’s JCK’s List:

1. The Tiffany & Co. Six-Prong Setting
2. Van Cleef & Arpels’ Mystery Setting
3. The Rolex Oyster Perpetual
4. The Chanel J12 Timepiece (say what?)
5. Mikimoto’s Pearl Strand
6. David Yurman’s Cable Bracelet (hmmm)
7. De Beers’ Three-Stone Ring
8. Ideal-Cut Diamonds (ok, sure)
9. Todd Reed’s Rough Diamonds
10. De Grisogono’s Black Diamonds

PS member and jewelry designer, Beatriz Fortes aka Lady_Disdain, took it upon herself to start Pricescope’s List of Products that Revolutionized the Jewelry Trade. Here are some of her suggestions:

2. Precision cutting
3. Gemstone treatment
4. Cultured pearls
5. Modern alloys
6. Alternative materials
7. DeBeer’s “3 months salary” rule

Additional input was given from members VRBeauty and JewelFreak. Their suggestions?

8. Gemological instrumentation

9. The Internet

Add your suggestions to LadyD’s thread:
Article – 10 products that revolutionized jewelry

Marilyn Monroe with her best friends, diamonds

…another product, celebrity. With advertising agency N. W. Ayer, De Beers strategically placed diamond jewelry on celebrities, creating a media blitz that would last forever.

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