October is Breast Cancer Awareness Month, and fancy-colored diamond jeweler Leibish & Co. has partnered with Rethink Breast Cancer to raise awareness about the disease–which is the most common cancer among women worldwide.
Through the month of October, Leibish & Co. will be giving away a free rose-gold ribbon pendant set with a pink diamond for every online purchase over $4,000. And the company will be donating $100 to Rethink Breast Cancer for every $1,000 purchase made through its website.
Rethink Breast Cancer is the first Canadian-based breast-cancer charity organization appealing to younger women affected by the disease. Through a savvy website, Rethink offers breast-cancer educational tools and resources with style and humor. Rethink utilizes “hot guys” to remind women to do breast self-examinations and to get screened by doctors via the organization’s free “Your Man Reminder” App. See the video below.