Oh my god, whoever does the marketing for Pampers is a genius. There is one commercial that came out just as I had my baby (and let's face it, I was watching a lot of TV). And the nurse wheels the baby into the room, and the mother has this look on her face like "Oh my gosh...what do I do with this thing" and the nurse touches her shoulder, so as to say "Go ahead, you can do it". It's so sweet. And then there's the one about how you take a million pictures of your baby doing the same thing, and how when your baby keeps crying you wonder "When will I get a quiet moment?" and when your baby is quiet, you think "Oh no, is something wrong?". Genius ideas. They really know how to reach hormonal women bc both of those make me tear up, and tears were short coming before I had my baby.