Who is Brilliant Earth???

[WillyDiamond]

I am confused, we have Brilliantly Engaged (formerly Engagement Rings Direct) and now I see popping up posts about Brilliant Earth. The names are very close, but are they the same company? Is one using a name similar to the other for business?
Recent posters have used the symbol BE for Brilliantly Engaged, I saw a post using those symbols for the other company.
Can someone clarify this?

 

[Niel]

They have no affiliation. Brilliant earth has been around for a very long time, long before brilliantly engaged. It's targeted toward "green brides".

It was started in 2005.

They both have initials BE. these things happen.