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Who is Brilliant Earth???

WillyDiamond

Brilliant_Rock
Premium
Joined
Dec 7, 2004
Messages
1,359
I am confused, we have Brilliantly Engaged (formerly Engagement Rings Direct) and now I see popping up posts about Brilliant Earth. The names are very close, but are they the same company? Is one using a name similar to the other for business?
Recent posters have used the symbol BE for Brilliantly Engaged, I saw a post using those symbols for the other company.
Can someone clarify this?
 

Niel

Super_Ideal_Rock
Premium
Joined
Jul 23, 2012
Messages
19,280
They have no affiliation. Brilliant earth has been around for a very long time, long before brilliantly engaged. It's targeted toward "green brides".

It was started in 2005.

They both have initials BE. these things happen.
 
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