by TheKid » Dec 7, 2001 I've been lurking the board here after spending many hours going thru this AWESOME site. It really is a great resource. I'm recently in the market for ANOTHER ring and decided to do some MORE homework this time. Actually, I did pretty well on my first diamond purchase. Spent 3,200 on a ring that appraised for 6,800... Not bad for a neophyte. Anyway, my connection is gone and I have a couple of leads on "good, honest" jewelers. I plan on making appts to meet with them. However, I kept asking myself, "How do I get the best deal?"... Well, I currently work in NYC. My office is located on the corner of Ave of the Americas and 46th St. For anyone in the diamond business, I don't need to tell you where that is... Actually, my dept was in the WTC and we had to move to this location, but that's a story for another time... I'm being side-tracked. Here's my question... Everyone is afraid of an internet purchase because they feel they could be ripped off. But, how can you trust a brick and mortar jeweler any more than you can trust an "on-line" one. Yes, you see the diamond, but you jewelers know every trick in the book. Even if the diamond is right in front of me! You certainly do NOT get a "cozy" feeling walking down 46th Street that these guys are looking to give you the best deal. And this is at THE place to buy a diamond in the whole country! Who can you trust? I do plan on visiting the places that were recommended by friends, but I would like to visit several REPUTABLE dealers to get an idea of price vs. quality... BTW, I do know that I'm looking for a 1.7"ish" Princess cut... She said 2 carats, but come on now! Thanks in advance for any input/comments.