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All,
This has been discussed in another poster’s thread but we wanted to move the discussion here for more members of the pricescope community to be aware of.
We have recently made a change to our lifetime upgrade benefit, which is very important to many shoppers in evaluating the overall value of a diamond purchase, and comparing one option against another. Whiteflash has been offering an upgrade benefit for over 20 years and we have helped many, many customers move up to bigger and better diamonds without losing any stored value in their original purchase. And we are fully committed to continue that practice.
The change to be aware of is that going forward (as of 08/11/23) the trade up diamond will be required to be at least 50% more valuable that the original. All other aspects of the benefit remain the same. (see effective date on bottom of Lifetime Upgrade Page)
Things to consider about the revised policy:
In the past few years the natural diamond market has been slammed by a perfect storm of events that every company has been challenged to adapt to. Pandemic lockdowns, Russia's assault on Ukraine, supply chain disruptions, sanctions placed on Russian diamond rough, the rapid emergence of lab grown diamonds in the market, and for those of us in the super ideal realm the GIA's acquisition of AGSL, have all been factors requiring significant adaptation.
While we have been reluctant to alter any benefits comprising our value proposition, our overarching consideration is to be a sustainable business that continues to serve our customers long into the future. Insuring that our trade-up program is a true upgrade benefit is part of that goal.
Whiteflash is determined to continue providing the top tier product quality and customer care that we have become known for, and to be here for our customers in the long term, despite what obstacles might be placed in our way. We intend to remain very competitive in the value we add to the market, and trust that our customers will view our products, policies, and benefits in a holistic way when comparing Whiteflash against other merchants.
Your questions or comments are more than welcome. We greatly value the feedback we have always received from the pricescope community (good, bad, or neutral), and will always respond to be best of our ability.
This has been discussed in another poster’s thread but we wanted to move the discussion here for more members of the pricescope community to be aware of.
We have recently made a change to our lifetime upgrade benefit, which is very important to many shoppers in evaluating the overall value of a diamond purchase, and comparing one option against another. Whiteflash has been offering an upgrade benefit for over 20 years and we have helped many, many customers move up to bigger and better diamonds without losing any stored value in their original purchase. And we are fully committed to continue that practice.
The change to be aware of is that going forward (as of 08/11/23) the trade up diamond will be required to be at least 50% more valuable that the original. All other aspects of the benefit remain the same. (see effective date on bottom of Lifetime Upgrade Page)
Things to consider about the revised policy:
- The majority of upgrades we do are 50% or greater in value anyway, so in practice the number of people affected by this change will be relatively small.
- The original diamond still has 100% stored value.
- We continue to be committed to stocking in-house the largest inventory of ideal and superideal diamonds in the market, so Whiteflash options for upgrades will continue to be ample. (a trade up program is only as useful to the client as the options available, no matter how liberal the terms may be).
- All factors considered, we feel that our upgrade program is still competitive with or superior to those offered by other merchants.
- The new requirement will only apply to new purchases. All prior purchases are not affected. Benefits are always governed by the policies in place at the time of purchase.
In the past few years the natural diamond market has been slammed by a perfect storm of events that every company has been challenged to adapt to. Pandemic lockdowns, Russia's assault on Ukraine, supply chain disruptions, sanctions placed on Russian diamond rough, the rapid emergence of lab grown diamonds in the market, and for those of us in the super ideal realm the GIA's acquisition of AGSL, have all been factors requiring significant adaptation.
While we have been reluctant to alter any benefits comprising our value proposition, our overarching consideration is to be a sustainable business that continues to serve our customers long into the future. Insuring that our trade-up program is a true upgrade benefit is part of that goal.
Whiteflash is determined to continue providing the top tier product quality and customer care that we have become known for, and to be here for our customers in the long term, despite what obstacles might be placed in our way. We intend to remain very competitive in the value we add to the market, and trust that our customers will view our products, policies, and benefits in a holistic way when comparing Whiteflash against other merchants.
Your questions or comments are more than welcome. We greatly value the feedback we have always received from the pricescope community (good, bad, or neutral), and will always respond to be best of our ability.
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