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Trade in policies and slight of hand

He sent me an email last Friday, I mulled it over, and I responded back with this yesterday.

"Thanks for reaching out. I appreciate your straight forward nature.


First, I am sorry that I didn’t communicate clearly that I still had the ring. I forgot that you knew that I was actively trying to sell it. It didn’t even cross my mind that you didn’t know that I had the ring. I’ve had so many conversations about this ring between My Lady and I, and friends that they all kind of blend into one. My lady echoes your frustration about that aspect of my communication, or lack thereof, so you are not alone. :)


I think in my mind when I asked about the trade-in policy when I purchased the earrings, I was thinking of the ring, and you were thinking of the earrings. Also, in all of our discussions, I never knew about the “twice the value” part of the trade in. I would have remembered that because at the time for me a 7k ring was a lot, so then me would have never thought now me would by a 5 figure ring.


I understand that your policy is consistent and the same across the industry. I think you have always shot straight with me.


I am mostly just disappointed for the following reasons:

1.Getting only 2,700 dollars for my ring means I wouldn’t have gotten as aggressive a price for the ring at a 7,000 dollar trade in value. I don’t think this is unique to your shop, I suspect this happens industry wide. From our conversation, my understanding was that you make a little less on the trade-in, when you resell it, and the value to your shop is the relationship. I understand that there may be other factors such as how aggressive your pricing was, but it appears that I’m getting trade-in value for the diamond. I know this because I priced trading it in.


2.Speaking of relationships. I felt like you and your dad treated me and my dad fairly the first time around. Being in sales, I understand what it feels like when people shop your number or beat you down on price when you know they want to go through you anyways. In fact, while I was shopping for earrings I found a pair of comparable stones for 50 dollars less. I liked yours better, and to honor what I felt was a budding relationship, I actively chose not to beat you down on price because I felt you had given me your best price, and I wanted your earrings more anyways. Given that, I felt a little disappointed that you got aggressive with pricing because I was “shopping around” rather than because we were “building a long term relationship”. Maybe that was just word choice. I was shopping to get ideas and so that I could understand what the market looked like today. I did that so I could feel good that I was getting a good price from you so I didn’t need to push you on price to see where we were at.


3.Lastly, had I known all of this going in, I would have sold the diamond to a friend who would have bought I, but whose budget was $5,000. Naively thinking I would get full value for trade-in, I held out. I know you need to make money on each transaction to feed your families and keep the lights on, but if I had all the information, instead of the slight of hand the industry plays I would have been a lot better off. That is disappointing."
 
Wow- that's an amazing letter. Really good.
If, after that letter, the store is not going to find a way to make you happy, they deserve whatever they get.

I guess there was no response yet.....
 
The SK oval and halo that @SimoneDi linked is beautiful and a steal at that price. However, I am very partial to SK (He made my ring). Have you shown it to your intended to see what she thinks? Long fingers or not, I can't think of to many women that would complain about more finger coverage.:mrgreen2:

I feel for you with your trade in dilemma and agree that it feels like he was not upfront about the trade in. Double is not necessarily standard and it should be clearly noted on your paperwork what the terms of a trade-up.
 
This was his response:

"Sean, thanks for your response, I emailed you the only way I know how, straight forward.


You’re correct, you never made mention of the ring trade. I was honestly under the impression you had sold it to your friend as that was the last encounter we had a few years back. We are always up front with our trade in policy, just as we were when you asked about the diamond earring trade in policy. (He never mentioned the 2x trade in policy here. This was May, I would have remembered it because my lady and I had already talked ring budget at this point)


I truly appreciate the loyalty of you and your father, I do. Our pricing on the initial rings was very aggressive, you know that from shopping around the first time. You seem to think I changed my approach this time because you were shopping around with Chelsie, but it was the exact same as before. It may be word choice, as I remember when you were here with Chelsea saying something to the effect of “I know you’re shopping around and I’ll do what it takes to keep you a customer here.” I was trying to make the exact point you bring up, you were here before, I appreciate your loyalty and I’ll do what I can to make sure you stay here.


I’m sorry you didn’t sell the stone to your friend, I had no intent of pulling any tricks or slight of hand as you say, it’s not in my nature. You are correct the industry standard is as such so that we can make money at some point in the future on your trade in, if and when it sells as we lose money on the initial sale. Tossing your trade into the mix on a sale that is close to the original sale amount as you’re trying to do virtually makes me a diamond trading house. I not only lose money on the front end, I end up just trying to cover my costs on the back end, if and when I sell your trade. Not to mention I have to recertify your current stone for $350 through GIA.


I have the stone on hold, as I checked on it this morning. I’ll wait to hear from you if you want to proceed my offer."
 
I feel like he doesn't get that separating the two transactions he is doing me dirty, he isn't even giving me the 3,500 to 4,000 I could trade tje diamond in for. He is basically saying, I'll sell you this ring for 10,500 and feel good about it. But this previos ring... I need to make 4000 dollars on taking it back.
 
Um.. GIA does not cost $350, not even with shipping. GIA posts the fees on their site (although site is now down) https://www.gia.edu/gem-lab-fee-schedule

OP I think you got the answer that you needed. A good vendor is one that can honor its upgrade policies. Current pricing should never depend on the fact that the transaction is "new" vs an "upgrade". I have upgraded with BGD 2 times, It has always been seamless. This guy is pretty much telling you "well this is the "best" price, but since you are planning on trading in a diamond, we need to increase it (or decrease your trade in value) because I don't like my bottom line on this transaction". An example of poor business practices right there. I would cut your losses with him and start fresh elsewhere.

Do you have to sell your current stone or can your lady re-use it (pendant, right hand ring, graduated 5 stone ring) there are many possibilities for use :)

If you sell it, you will not be able to recoup your initial investment, but you will be able to get some extra cash.
 
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I agree.

1. It doesn't cost 350 dollars to get a GIA certificate, as said.
2. If you give him the old certificate, there's no need for him to get a new one from GIA (there might be a good financial reason to do so, but that's another matter). I've definitely seen 5 year old scanned paper certificates on James Allen and other places while looking for diamonds. Maybe he's afraid the diamond is chipped or damaged?
3. If he gets the diamond recertified with a new certificate date, then he can turn around and sell it as "new," or whoever he sells it to can turn around and sell it as new. That might be ethically dubious, but that's most likely what would happen if you traded it to him or any of the other guys in NY.

Honestly, you're a second generation customer of his family's business, which should be fairly rare. The fact that he's not willing to at least do the buy back "at cost", or offer to sell the ring on consignment or at least match the prices the bulk buyers in NY are offering is just bad business.

I'd seriously consider looking at Loupetroop and forgetting about your "relationship" with this guy at this point.
 
No one can say you didn't try to give him a fair shake.
Clearly, you're going to do what works best for you. A pragmatic seller should know this.
They should also know that there's so many fish in the sea ( oval diamond fish, that is:)

BTW- GIA does charge by the carat so it is possible a Cert could be $350 if it's a large stone
 
@Rockdiamond the diamond is 1.17ct, OP mentioned in the beginning
 
I tried to sell my original diamond years ago to the jeweler who was setting my new diamond (Chicago diamond district). I realized then that a lot of these people (in the diamond district) were very sleezy. He said he would buy my old stone but he was playing this cat and mouse game with me and would never name a price. I have been looking for an upgrade stone in NYC and I noticed many diamond dealers had signs that say we buy jewelry. I mentioned selling my current diamond to a couple of them and they were doing that same thing. I don't think they buy much from the general public except may someone who comes in and doesn't have a clue what their stuff is worth. Circe is straight and honest but of course pays low prices. But at least they don't jerk you around.
 
In the vein of doing the right thing....
What about discussing this topic in a forthright manner with the jewelry store? Let them know why you're upset.
You can let them know about this discussion and the other internet options you're considering.
Maybe if given the chance, they will do the right thing. Of course, maybe they won't, but after what you've been through with them, why not at least try?
It might sound weird, as an internet diamond seller, but I have a soft spot for those jewelry stores that are left.

As I read this thread I was thinking something similar - if a customer is uncomfortable or feeling they have been misled most businesses would like to know so they have a chance to either clarify, rectify or say "meh - too bad"... hopefully not the last choice :)
 
OP, if you can swing that SK oval ring, I'd get that in a heartbeat!!!!! It's amazing.
 
I feel like he doesn't get that separating the two transactions he is doing me dirty, he isn't even giving me the 3,500 to 4,000 I could trade tje diamond in for. He is basically saying, I'll sell you this ring for 10,500 and feel good about it. But this previos ring... I need to make 4000 dollars on taking it back.
This is a reasonable way to look at the transaction from your standpoint. Afterall, your bottom line is your bottom line.

However, the jeweler is not likely 'making" 4K taking the original back. From that figure you have to subtract his original profit (supposedly "aggressive" aka relatively slim profit) and the delta between normal wholesale (price jeweler would normally pay to replace it) and the price needed to liquidate it back to the trade at base wholesale. (that would be more accurately termed an 'aggressive' price). Presumably he is still making money on that part of the transaction. As a business person, the jeweler is de-coupling the original trade allowance from the new sale and making money on both parts. As you say, he has every right to make money to keep the lights on. How his calculations impact you is a separate matter and one that you will have to decide for yourself, based upon a variety of factors both objective and personal.

It does seem from the jeweler's communication that there is a level of sincerity there and that he is at least trying to be as fair as possible. I do agree with other posters that his return policy, which is really the crux of the matter here, should have been clearly explained, which it evidently was not.

Before making a final decision, if you have time, exploring some of the ideas proposed by members here will really help you in arriving at a good plan that meets your needs.
 
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