If you are going to go with a B&M store and not buy online, Tiffany is probably the best choice. Believe it or not, places like Bailey Banks & Biddle charges as much, if not MORE than Tiffany does for their rings. Choosing a diamond at tiffany is just like choosing a diamond online, ask them to show you all the specs. Or better yet, go in with YOUR specs and tell them exactly what you want. When I went there with my fiance, we gave them exact specs of what we wanted, size, color, clarity, ideal cut. The saleslady looked up in their system and found 2 that matched my specs. She printed out the diamond information which contains everything you would find on an AGS certificate. And yes, you can get ideal cuts at Tiffany. The rings didn't physically reside in that particular store, but they can have the rings shipped over to let you look at. The price came out to be about 30% higher than online vendors. I think if it weren't for the addition 8.5% tax in california, I would have gotten it from Tiffany. I think clarity wise, Tiffany is a bit stricter. They have on their website the "Never in a Tiffany diamond" section. You won't be getting one with surface level inclusions, black inclusions, surface graining, etc. So even if you get a VS2 from them, it'll probably be a "higher" VS2. But of course if you are getting a VVS, that probably wont' make a difference.
One things to consider: Is your fiance going to upgrade? If you are, the price becomes difference becomes significantly steeper as the carat size goes up. For example, right now you are getting a 1.75. Once it hits the 2 carat mark, the price difference between a 2 carat online vs Tiffanys will be over 10k.
One things to consider: Is your fiance going to upgrade? If you are, the price becomes difference becomes significantly steeper as the carat size goes up. For example, right now you are getting a 1.75. Once it hits the 2 carat mark, the price difference between a 2 carat online vs Tiffanys will be over 10k.