The wording is somewhat typical of a any firm promoting their own design. You need to use your own best judgment based on your own market research to understand why or why not to buy into the Brand or a Patented cut design. Without going into the pros and cons, there is a ton of information out on the web to help you make good decisions related to this broad topic. No doubt, some responses might come to you here from folks with opinions to share, but you can't know the quality of each opinion offered. Avoiding an impulsive decision is a key to choosing correctly.