This Thing is Awesome

[joxxxelyn]

I found the master FTC document Guides for the Jewelry, Precious Metals, and Pewter Industries. There''s a lot of relevant things in it. When stores advertise diamonds in fractional carats they''re supposed to conspicuously disclose the ranges. I guess it depends on how you define conspicuous.

I also didn''t realize there was so much terminology controversy over pearls.
These are just the rules but they offer insight into the past violations that led to them.


http://www.ftc.gov/bcp/guides/jewel-gd.shtm#§%2023.11%20Definition%20and%20misuse%20of%20the%20word%20diamond.