Platinum jewelry designers were presented very nicely at the show. I just can guess how many hundreds of thousands dollars are pumping into promotions.
Sorry to disappoint you but I didn't take Vatche booth picture (I even didn't go there this year). Maybe I should but it was on another floor.
I've seen it last year though. It was just ordinary booth - nothing fancy. I think internet buzz works much better (cost effective) for Vatche than traditional ways of advertising