I have just started my diamond research and have viewed many of the posts regarding emerald cuts and asscher cuts but still need help to compare the 2. I really like the emerald cut because it is simple and clean. However, many of my friends (and previous diamond purchasers) say I should avoid the emerald cut because it is very dull and therefore would not be value for money. They suggest the square cut emerald (asscher type but not Royal Asscher) because it is still simple and clean but has more WOW factor. Is this true? Does the square cut emerald/asscher have more brilliance than an emerald cut?
Thanks in advance for your help.
Thanks in advance for your help.